This study was carried out on consumers acceptability on fresh and smoked catfish, using a total of 120 respondents randomly selected from Nsukka, Enugu. The study revealed that most catfish sellers were female, married and young, literates with more than ten years of marketing experiences. About 49.17, 33.33 & 17.50 percent of them were involved in marketing both fresh and smoked catfish, fresh catfish and smoked catfish respectively through direct sales to consumers and retailers. The marketing of both fresh and smoked fish is profitable, however, smoked catfish marketing is found to be more profitable than fresh catfish marketing. Though the variable cost of processing and marketing smoked catfish (N537.60) is higher than that of fresh catfish (N262.50), the return on investment of smoked catfish (0.60) is higher than that of fresh catfish (0.48). This however shows that, the marketing of smoked catfish is efficient and worthwhile in the long run when compared to fresh catfish. The study recommends; introducing more smoking kilns and guarantee minimum price policy for catfish production; effective utilization of catfish associations for credit accessibility and scale up production and capacity building of farmers in smoking kiln utilization.
ABSTRACT
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the Study
1.2 Statement Of Problem
1.3 Justification of the Study
1.4 Aims and Objectives
1.5 Scope of the Study
CHAPTER TWO
LITERATURE REVIEW
2.1 Economic Importance of Catfish
2.2 Catfish Production in Nigeria
2.3 Fish Demand and Supply in Nigeria
2.4 Marketing System
2.5. Factors Affecting Market Supply of Agricultural Goods
2.6 Farm Profitability Analysis
CHAPTER THREE
RESEARCH METHODOLOGY
3.1. Study Area
3.2. Sampling techniques
CHAPTER FOUR
Result and Discussion
CHAPTER FIVE
CONCLUSION AND RECOMMENDATION
5.1 Conclusion
5.2 Recommendations
REFERENCES
Study On Consumers Acceptability On Fresh And Smoked Catfish. (n.d.). UniTopics. https://www.unitopics.com/project/material/study-on-consumers-acceptability-on-fresh-and-smoked-catfish/
“Study On Consumers Acceptability On Fresh And Smoked Catfish.” UniTopics, https://www.unitopics.com/project/material/study-on-consumers-acceptability-on-fresh-and-smoked-catfish/. Accessed 21 November 2024.
“Study On Consumers Acceptability On Fresh And Smoked Catfish.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/study-on-consumers-acceptability-on-fresh-and-smoked-catfish/
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