The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the market. Both primary and secondary data were collected to solve the research problem.
The population study comprised the consumer and personnel of Encristo Pharmaceutical company limited Neugu.
The researcher instrument used for data collection is questionnaires.
Tables, frequencies and percentages were used in presenting and analyzing the data collected.
Based on data analysis, the researcher come up with the following findings.
The product was test marketed for a period of five moths before it was officially launched on September 8, 1997.
During the time of introduction both radio, Poster, Sticker
etc. were used.
Most of consumer interviewed said that they were aware of the product is existence and that the quality and test is very good.
Company’s personnel believed that the strategies used to introduce the product have been effective.
In conclusion, the researcher believes that the product have been accepted ad is moving well in the market.
Title Page
Acknowledgement
Approval Page
Dedication
Abstract
Table Of Contents
Chapter One
1.0 Introduction
1.1 Background Of The Studies
1.2 Statement Of The Problem
1.3 Objective Of The Study
1.4 Scope Of The Study
1.5 Research Question
1.6 Significant Of The Study
Chapter Two
2.0 Literature Review
Chapter Three
3.0 Research Methodology
3.1 Design Of The Study
3.2 Population Of The Study
3.3 Development Of Research Materials
3.4 Questionnaire Design
3.5 Research Procedure
3.6 Treatment Of Data
Chapter Four
4.0 Presentation And Analysis Of Data
Chapter Five
5.0 Summary Of Findings
Conclusions
Recommendations
Strategies For Introducing A New Product In The Market. (n.d.). UniTopics. https://www.unitopics.com/project/material/strategies-for-introducing-a-new-product-in-the-market/
“Strategies For Introducing A New Product In The Market.” UniTopics, https://www.unitopics.com/project/material/strategies-for-introducing-a-new-product-in-the-market/. Accessed 21 November 2024.
“Strategies For Introducing A New Product In The Market.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/strategies-for-introducing-a-new-product-in-the-market/
Here’s a typical structure for Strategies For Introducing A New Product In The Market research projects:
- The title page of Strategies For Introducing A New Product In The Market should include the project title, your name, institution, and date.
- The abstract of Strategies For Introducing A New Product In The Market should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Strategies For Introducing A New Product In The Market should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Strategies For Introducing A New Product In The Market, identifying gaps the study aims to fill.
- The methodology section of Strategies For Introducing A New Product In The Market should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Strategies For Introducing A New Product In The Market research study using tables, charts, and graphs to illustrate key points.
- Interpret Strategies For Introducing A New Product In The Market results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Strategies For Introducing A New Product In The Market study and restate its significance.
- List all the sources you cited in Strategies For Introducing A New Product In The Market project, following a specific citation style (e.g., APA, MLA, Chicago).