Role Of Public Relations In Enhancing Customers Satisfaction

A Case Study Of Nigerian Airways Enugu
ABSTRACT

This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu.
Research method: The data for this study were collected through questionnaire.
Thereafter the data collected were analyzed using chi – square method (X2) = (0 -e)
Which served to out qualitative characterizes
In the data into numerical form and relationships.
The research finding the essentials of public relations officer in an establishment.
The effect of public relations in promoting the image of an organization.

 

 

TABLE OF CONTENTS

Title page II
Approval page III
Dedication IV
Acknowledgement V
Abstract VI
Table of content VII

CHAPTER ONE
INTRODUCTION 1
1.1 Background of the study 9
1.2 The objectives of Nigerian Airway 10
1.3 Statement of research problem 12
1.4 Objective of the study 14
1.5 Significance of the study 15
1.6 Research questions 17
1.7 Research Hypothesis / Null Hypothesis 17
1.8 Conceptual of Operational Definition 18
1.9 Definition of terms Operational 20
1.10 Assumptions 21
1.11 Limitation of the study 22

CHAPTER TWO:
REVIEW OF RELATED LITERATURE
2.1 The origin and concept public relations 23
2.2 The place of public relation in an Organization 27
2.3 Publics 31
2.4 Corporate Image 32
2.5 Social Responsibility 34
2.6 The pubic relations practitioner 38
2.7 Summary of Literature review 40

CHAPTER THREE
RESEARCH METHODOLOGY 43
3.1 RESEARCH Method 43
3.2 Research design 43
3.3 Expression Instrument
3.4 Measuring Instrument 45
3.5 Method off data analysis 46

CHAPTER FOUR
4.1 Data analysis and interpretation 47
4.2 Table 1: Measurement on image problemof Nigerian Enugu 49
4.3 Table 2: Measurement on the role played by the public relations 50
4.4 Table 3 :- Measurement of the basic stepstop be taken 52
4.5 Table 4:- Measurement of effects of
political interference 55
4.6 Discussion 57

CHAPTER FIVE
5.1 Summary and recommendation for further study 62
5.2 Recommendations 65
5.3 Conclusion 68
Bibliography 71

APA

Role Of Public Relations In Enhancing Customers Satisfaction. (n.d.). UniTopics. https://www.unitopics.com/project/material/role-of-public-relations-in-enhancing-customers-satisfaction/

MLA

“Role Of Public Relations In Enhancing Customers Satisfaction.” UniTopics, https://www.unitopics.com/project/material/role-of-public-relations-in-enhancing-customers-satisfaction/. Accessed 19 September 2024.

Chicago

“Role Of Public Relations In Enhancing Customers Satisfaction.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/role-of-public-relations-in-enhancing-customers-satisfaction/

WORK DETAILS

Chapters:
5
Pages:
83
Words:
10065

Here’s a typical structure for Role Of Public Relations In Enhancing Customers Satisfaction research projects:

  • The title page of Role Of Public Relations In Enhancing Customers Satisfaction should include the project title, your name, institution, and date.
  • The abstract of Role Of Public Relations In Enhancing Customers Satisfaction should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
  • The introduction of Role Of Public Relations In Enhancing Customers Satisfaction should provide the background information, outline the research problem, and state the objectives and significance of the study.
  • Review existing research related to Role Of Public Relations In Enhancing Customers Satisfaction, identifying gaps the study aims to fill.
  • The methodology section of Role Of Public Relations In Enhancing Customers Satisfaction should describe the research design, data collection methods, and analytical techniques used.
  • Present the findings of the Role Of Public Relations In Enhancing Customers Satisfaction research study using tables, charts, and graphs to illustrate key points.
  • Interpret Role Of Public Relations In Enhancing Customers Satisfaction results, discussing their implications, limitations, and potential areas for future research.
  • Summarize the main findings of the Role Of Public Relations In Enhancing Customers Satisfaction study and restate its significance.
  • List all the sources you cited in Role Of Public Relations In Enhancing Customers Satisfaction project, following a specific citation style (e.g., APA, MLA, Chicago).