The Role Of Public Relations In Achieving Organization Objectives

Case Study Of Polaris Bank Plc, FCT Abuja
ABSTRACT

The main aim of this study is to examine the role of public relations in achieving organizational objectives using  Polaris Bank Plc, FCT Abuja as case study. The study adopted a survey research design and with the aid of convenient sampling method, the researcher enrolled 36 participants for  the study who are staff in three(3) selected branches of Polaris Bank in Abuja. Well structured questionnaire was issued to the respondent of which a total of 30 responses were received and validated for the study. Data was was presented in tables and frequencies. Result were analyzed using simple percentage, mean and standard deviation which provided answers to the research questions. The study therefore recommends that Managers should ensure that during employment that they give those who are qualified and experienced the position of PR. More so 4.Management board of organizations should create an enabling environment for high performance of public relations. They  should be provided with the necessary office equipment and the needed logistics to ensure effective operation and they should not combine their role with administration as this can impede their effectiveness.

TABLE OF CONTENTS

TITLE PAGE
Certification
Dedication
Acknowledgement
Table of Content
List of Tables
ABSTRACT

CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research question
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of terms

CHAPTER TWO: REVIEW OF LITERATURE
2.1 Conceptual framework’
2.2 Theoretical Framework
2.3 Empirical Review

CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Population of the study
3.4 Sample size determination
3.5 Sample size selection technique and procedure
3.6 Research Instrument and Administration
3.7 Method of data collection
3.8 Method of data analysis
3.9 Validity of the Study
3.10 Reliability of the study
3.11 Ethical Consideration

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Data Presentation
4.2 Research Hypothesis

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Appendix

APA

The Role Of Public Relations In Achieving Organization Objectives. (n.d.). UniTopics. https://www.unitopics.com/project/material/role-of-public-relations-in-achieving-organization-objectives/

MLA

“The Role Of Public Relations In Achieving Organization Objectives.” UniTopics, https://www.unitopics.com/project/material/role-of-public-relations-in-achieving-organization-objectives/. Accessed 21 November 2024.

Chicago

“The Role Of Public Relations In Achieving Organization Objectives.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/role-of-public-relations-in-achieving-organization-objectives/

WORK DETAILS

Chapters:
5
Pages:
50
Words:
8258

Here’s a typical structure for The Role Of Public Relations In Achieving Organization Objectives research projects:

  • The title page of The Role Of Public Relations In Achieving Organization Objectives should include the project title, your name, institution, and date.
  • The abstract of The Role Of Public Relations In Achieving Organization Objectives should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
  • The introduction of The Role Of Public Relations In Achieving Organization Objectives should provide the background information, outline the research problem, and state the objectives and significance of the study.
  • Review existing research related to The Role Of Public Relations In Achieving Organization Objectives, identifying gaps the study aims to fill.
  • The methodology section of The Role Of Public Relations In Achieving Organization Objectives should describe the research design, data collection methods, and analytical techniques used.
  • Present the findings of the The Role Of Public Relations In Achieving Organization Objectives research study using tables, charts, and graphs to illustrate key points.
  • Interpret The Role Of Public Relations In Achieving Organization Objectives results, discussing their implications, limitations, and potential areas for future research.
  • Summarize the main findings of the The Role Of Public Relations In Achieving Organization Objectives study and restate its significance.
  • List all the sources you cited in The Role Of Public Relations In Achieving Organization Objectives project, following a specific citation style (e.g., APA, MLA, Chicago).