The main aim of this study is to examine the role of public relations in achieving organizational objectives using Polaris Bank Plc, FCT Abuja as case study. The study adopted a survey research design and with the aid of convenient sampling method, the researcher enrolled 36 participants for the study who are staff in three(3) selected branches of Polaris Bank in Abuja. Well structured questionnaire was issued to the respondent of which a total of 30 responses were received and validated for the study. Data was was presented in tables and frequencies. Result were analyzed using simple percentage, mean and standard deviation which provided answers to the research questions. The study therefore recommends that Managers should ensure that during employment that they give those who are qualified and experienced the position of PR. More so 4.Management board of organizations should create an enabling environment for high performance of public relations. They should be provided with the necessary office equipment and the needed logistics to ensure effective operation and they should not combine their role with administration as this can impede their effectiveness.
TITLE PAGE
Certification
Dedication
Acknowledgement
Table of Content
List of Tables
ABSTRACT
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research question
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of terms
CHAPTER TWO: REVIEW OF LITERATURE
2.1 Conceptual framework’
2.2 Theoretical Framework
2.3 Empirical Review
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Population of the study
3.4 Sample size determination
3.5 Sample size selection technique and procedure
3.6 Research Instrument and Administration
3.7 Method of data collection
3.8 Method of data analysis
3.9 Validity of the Study
3.10 Reliability of the study
3.11 Ethical Consideration
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Data Presentation
4.2 Research Hypothesis
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Appendix
The Role Of Public Relations In Achieving Organization Objectives. (n.d.). UniTopics. https://www.unitopics.com/project/material/role-of-public-relations-in-achieving-organization-objectives/
“The Role Of Public Relations In Achieving Organization Objectives.” UniTopics, https://www.unitopics.com/project/material/role-of-public-relations-in-achieving-organization-objectives/. Accessed 21 November 2024.
“The Role Of Public Relations In Achieving Organization Objectives.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/role-of-public-relations-in-achieving-organization-objectives/
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