Role Of Nigerian Television Authority In The Mobilization Of Electorate

The broad objective of this study is to examine objectivity in the role of Nigerian television authority in the mobilization of electorate for 2019 Oyo gubernatorial election. The study further examine the primary role of media in a democratic elected government, ascertained the extent at which NTA created electoral awareness during Oyo State Gubernatorial election., established whether NTA maintained  objectivity in their mobilization of electorate for 2019 Oyo gubernatorial election. The study adopted a survey research design and with the aid of convenient sampling method, the researcher engaged6 participants who attended the television program for the study who are also staffs in Nigerian Television Authority (NTA) in Oyo State. Data received from the television program was analyzed in simple percentage using frequencies and tables. Hypothesis test was conducted using Chi-Square Statistical Package for the Social Sciences (SPSS v.23). Findings of the study established that although 2019 Oyo gubernatorial election was heavily and comprehensively covered by the media, certain elements of the media were stated to have attempted to report objectively, ethically, professionally, and in accordance with the Electoral Act, many others were accused of prejudice, denial of access, and professional misconduct. The study therefore recommends that Government owned television channel should ensure to give prominence to new broadcast on political issues and as well integrate the masses about participating in election process this would require them to give in their support. More so, therefore, media practitioners should be vociferous, vocal and vigorous in Nigeria media to help improve political campaign based on issues and ideology by the masses.