Role Of Middlemen In The Channel Of Distribution

This study concentrated on the role of middlemen in the marketing of building materials in Nigeria (A case study of Emenite Nigeria Ltd, Emene, Enugu). The researchers set out with the following objectives. To find out if middlemen make building materials available in Enugu State. To determine if middlemen should be eliminated in the distribution and marketing of goods. Primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study comprised of the customers, middlemen and relevant staff and management of Emenite Nigeria Ltd Emene, Enugu State. In organizing and Emenite presenting the data collected, tables, frequencies and percentages were used. Based on this, the researcher recorded the following findings. Those middlemen perform indispensable functions in the marketing of the building materials. It is discovered that Emenite gives credit to their distributors and their distributors gets their products directly from the company. In view to these findings the researchers made the following recommendations. Price control board should put in place to monitor the activities of middlemen, so that they can not see above reasonable price. Seminars and work shops should be organized for distributors, these will enable them to know the dos and don’ts involve in the distributing the building materials. It is the research, the companies will not serve their customers effectively but will also enjoy sustained growth and make more profit.