The performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s product and since it is generally believed that marketing strategy affects the consumer buying behaviour.
This project therefore attempts to examine how the use of marketing strategies have generated sales for Guinness Nig. Plc following it’s impact on consumer purchasing behaviours. Efforts are therefore made to show the relationship between sales turnover and the amount spent on marketing activities.
The project work is divided into five chapters conveying the introduction, literature review, research methodology, analysis of result and findings as well as recommendation and conclusion which might help to achieve greater sales using marketing strategies. In all special attention is paid to both the company sales record and the consumer’s questionnaire for the analysis.
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Research questions
1.5 Hypothesis formulation
1.6 Significance of the study
1.7 Scope of the study
1.8 Limitations of the study
1.9 Reference
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 introductions
2.2 Marketing, objectives, marketing strategies and marketing programs
2.3 selecting a marketing strategy
2.4 Objectives of Guinness brewery nig. plc
2.5 Relationship between marketing strategies and consumer purchasing behaviour for Guinness products
CHAPTER THREE:
RESEARCH DESIGN AND METHODOLOGY
3.0 Introductions
3.1 Research design
3.2 Population of the study
3.3 Sample size determination
3.4 Instrument for data collection
3.5 Validation of the instrument
3.6 Reliability of the instrument
3.7 Methods of data collection
3.8 Method of data analysis
CHAPTER FOUR
4.0 Data presentation and analysis
4.1 Presentation and analysis of data
4.2 Testing of hypothesis
4.3 Summary of finding
CHAPTER FIVE
DISCUSSION, RECOMMENDATION AND CONCLUSION
5.1 Discussion of findings
5.2 Conclusions
5.3 Recommendation
5.4 Suggestion for further study
Bibliography
APPENDIX I
APPENDIX II
Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour. (n.d.). UniTopics. https://www.unitopics.com/project/material/role-of-marketing-strategy-in-determining-consumer-purchasing-behaviour/
“Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour.” UniTopics, https://www.unitopics.com/project/material/role-of-marketing-strategy-in-determining-consumer-purchasing-behaviour/. Accessed 20 September 2024.
“Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/role-of-marketing-strategy-in-determining-consumer-purchasing-behaviour/
Here’s a typical structure for Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour research projects:
- The title page of Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour should include the project title, your name, institution, and date.
- The abstract of Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour, identifying gaps the study aims to fill.
- The methodology section of Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour research study using tables, charts, and graphs to illustrate key points.
- Interpret Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour study and restate its significance.
- List all the sources you cited in Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour project, following a specific citation style (e.g., APA, MLA, Chicago).