This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase
Some objectives at this studies are:-
1. To determine the extent customer pushes action of Jumatex suitcase being included by advertising.
2. To determine the role of advertising in increasing the profitability of the company.
3. To determine the import of advertising in increasing the sales volume Jumatex suitcase used.
Based on this, a total of 411 questionnaire were prepared, which were administered to a population comprising relevant staff and management of the Jumatex suitcase in Enugu, and customers of the said company, Boulets formular was used for determining the sample size of the customers, which is a 400, while a census of (11) eleven of the staff/management was used.
Fine research question were formulated and validated with relevant answers in the questionnaire.
However, after a critical analysis of the data colleted through questionnaire, the following findings were made.
1. The advert increasing the sales volume of the company.
2. That advertising induced the customers to buy.
3. That advertising enhances the marketing of Jumatex suitcase.
Based on this finding, the following suggestion/recommendations were made.
1. That they should make serious effort by using other media of advertising, like television, Newspaper, and suppose more programme in T.V. and Radio.
2. That advertisement should be made more effective to induce more people to buy by increasing its frequency.
3. That comprehensive marketing research study been carried out on the market for suitcase and competitive strength of the competators.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Content
Chapter One
1.1 Background Of The Study
1.2 Statement Of The Problems
1.3 Objectives Of The Study
1.4 Research Question
1.5 Significance Of The Study
1.6 Scope Of The Study
1.7 Definition Of Terms
Chapter Two
2.0 Literature Review
2.1 Overview Advertising
2.2 Types Of Advertising
2.3 Objectives Of Advertising
2.4 Advertising And Media Selection
2.5 Role Of Advertising On Business
2.6 Evaluation Of Advertising Effectiveness
2.7 Impact Advertising On Jumatex Suitcase
Chapter Three
3.0 Research Methodology
3.1 Source Of Data Collection
3.2 Population Of The Study
3.3 Determination Of Sample Size
3.4 Sample Technique
3.5 Instrument For Data Collection
3.6 Method Of Questionnaire Administration And Distribution
3.7 Method Of Data Treatment And Analysis
3.8 Limitation Of The Study
Chapter Four
4.0 Data Presentation Analysis And Interpretation
4.1 Data Presentation And Analysis
4.2 Discussion And Interpretation Of Results
Chapter Five
5.0 Summary Of Finding, Recommendation And Condition
5.1 Summary Of Findings
5.2 Recommendation
5.3 Conclusion
Bibliography
Questionnaire
Role Of Advertising On The Marketing Of Suitcase. (n.d.). UniTopics. https://www.unitopics.com/project/material/role-of-advertising-on-the-marketing-of-suitcase/
“Role Of Advertising On The Marketing Of Suitcase.” UniTopics, https://www.unitopics.com/project/material/role-of-advertising-on-the-marketing-of-suitcase/. Accessed 19 September 2024.
“Role Of Advertising On The Marketing Of Suitcase.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/role-of-advertising-on-the-marketing-of-suitcase/
Here’s a typical structure for Role Of Advertising On The Marketing Of Suitcase research projects:
- The title page of Role Of Advertising On The Marketing Of Suitcase should include the project title, your name, institution, and date.
- The abstract of Role Of Advertising On The Marketing Of Suitcase should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Role Of Advertising On The Marketing Of Suitcase should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Role Of Advertising On The Marketing Of Suitcase, identifying gaps the study aims to fill.
- The methodology section of Role Of Advertising On The Marketing Of Suitcase should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Role Of Advertising On The Marketing Of Suitcase research study using tables, charts, and graphs to illustrate key points.
- Interpret Role Of Advertising On The Marketing Of Suitcase results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Role Of Advertising On The Marketing Of Suitcase study and restate its significance.
- List all the sources you cited in Role Of Advertising On The Marketing Of Suitcase project, following a specific citation style (e.g., APA, MLA, Chicago).