This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of the staff and consumers of Bournvita product.
In organizing and presenting data collected table and percentages were used. The various hypothesis were tested using the Chi-square.
Data analysis and interpretation gave the following findings.
1. Consumers choice of beverage brand can be attributed to advertising
2. The quality of a product affects consumers in the choice if their beverage brands.
3. Price is a major factor that influences consumers of beverage products to prefer one brand of beverage to another.
Based on finding the researcher recommends that:
1. The beverage producers should under taker research of raw materials and efficient channel of distribution so as to always offer their products of reasonable qualify and price to consumers.
2. Making intensive and adequate use of promotional mix especially advertising, to make their marketing activities more efficient and effective.
3. Producers of beverage product should identify the factors that are responsible as their brand choice and adopt total products concepts in marketing of their products, father than engaging in costly advertising.
The conclusion is that advertising is an important promotional tool for effective marketing of any mass produced consumer produces in a competitive market environment.
i Title Page
ii Approval Page
iii Dedication
iv Acknowledgment
v Abstract
vi Table of Contents
CHAPTER ONE
1.0 INTRODUCTION OF THE STUDY
1.1 Background to the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Hypothesis formulation
1.5 Significant of the study
1.6 Scope of the study
1.7 Definition of the terms.
CHAPTER TWO
2.0 LITERATURE REVIEW
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Sources of Data
3.2 Population of the study
3.3 Sample size Determination
3.4 Sample Technique
3.5 Research instrument used.
3.6 Limitation of the study
3.7 Reliability and Validity Test
3.8 Method of Data Treatment and Analysis
CHAPTER FOUR
4.0 PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
4.1 Presentation and Analysis of data
4.2 Questionnaire, Administration and Responsible Rate
4.3 Test of Hypothesis
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS., RECOMMENDATION SAND CONCLUSION:
5.1 Summary of Findings
5.2 Recommendations
5.3 Conclusions
5.4 Bibliography
Role Of Advertising In Motivating Consumer Brand Preference For Beverages. (n.d.). UniTopics. https://www.unitopics.com/project/material/role-of-advertising-in-motivating-consumer-brand-preference-for-beverages/
“Role Of Advertising In Motivating Consumer Brand Preference For Beverages.” UniTopics, https://www.unitopics.com/project/material/role-of-advertising-in-motivating-consumer-brand-preference-for-beverages/. Accessed 19 September 2024.
“Role Of Advertising In Motivating Consumer Brand Preference For Beverages.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/role-of-advertising-in-motivating-consumer-brand-preference-for-beverages/
Here’s a typical structure for Role Of Advertising In Motivating Consumer Brand Preference For Beverages research projects:
- The title page of Role Of Advertising In Motivating Consumer Brand Preference For Beverages should include the project title, your name, institution, and date.
- The abstract of Role Of Advertising In Motivating Consumer Brand Preference For Beverages should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Role Of Advertising In Motivating Consumer Brand Preference For Beverages should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Role Of Advertising In Motivating Consumer Brand Preference For Beverages, identifying gaps the study aims to fill.
- The methodology section of Role Of Advertising In Motivating Consumer Brand Preference For Beverages should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Role Of Advertising In Motivating Consumer Brand Preference For Beverages research study using tables, charts, and graphs to illustrate key points.
- Interpret Role Of Advertising In Motivating Consumer Brand Preference For Beverages results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Role Of Advertising In Motivating Consumer Brand Preference For Beverages study and restate its significance.
- List all the sources you cited in Role Of Advertising In Motivating Consumer Brand Preference For Beverages project, following a specific citation style (e.g., APA, MLA, Chicago).