The objective of the study was to assess the relevance of billboards as a means of political information. The study aimed to investigate the impact of billboard advertisements on the public using the theoretical frameworks of individual difference theory and social relationships. A survey research method was employed as the research design, with questionnaires serving as the primary data collection instrument. The study focused on the population of Enugu North Metropolis, utilizing a judgmental sampling technique to determine the sample size.
The findings indicated that the public’s perception of billboards did not significantly influence their choice of candidates. Therefore, the researcher concluded that respondents viewed the electoral process as credible, but their perception of billboards did not affect their judgment
Title page
Certification page
Approval page iii
Dedication
Acknowledgements
Table of contents
Abstract
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of the problems
1.3 Objectives of the study
1.4 Research questions
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of terms
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Introduction
2.2 Review of concepts
2.3 Review of related studies
2.4 Theoretical Framework
2.4 Summary of Literature review
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research design
3.3 Population of study
3.4 Sampling technique/sample
3.5 Sampling Techniques
3.6 Description and Research Instrument
3.7 Reliability/validity of data Generating Instrument
3.8 Method of data collection
3.9 Method of data analysis
CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA
4.0 Introduction
4.1 Data Presentation
4.2 Data Analysis
4.3 Discussion of findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
References
Questionnaire
Public Perception Towards Billboard Advertisement. (n.d.). UniTopics. https://www.unitopics.com/project/material/public-perception-towards-billboard-advertisement/
“Public Perception Towards Billboard Advertisement.” UniTopics, https://www.unitopics.com/project/material/public-perception-towards-billboard-advertisement/. Accessed 21 November 2024.
“Public Perception Towards Billboard Advertisement.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/public-perception-towards-billboard-advertisement/
Here’s a typical structure for Public Perception Towards Billboard Advertisement research projects:
- The title page of Public Perception Towards Billboard Advertisement should include the project title, your name, institution, and date.
- The abstract of Public Perception Towards Billboard Advertisement should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Public Perception Towards Billboard Advertisement should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Public Perception Towards Billboard Advertisement, identifying gaps the study aims to fill.
- The methodology section of Public Perception Towards Billboard Advertisement should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Public Perception Towards Billboard Advertisement research study using tables, charts, and graphs to illustrate key points.
- Interpret Public Perception Towards Billboard Advertisement results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Public Perception Towards Billboard Advertisement study and restate its significance.
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