Promotional strategies has proved to be the only logical basis for the sustenance of the financial institution such a s Afribank (NIG) PLC.
The promotion mix variables should be properly integrated in this ever changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank (NIG) PLC, and recommend solutions to the problems.
Based on the researcher topic, the researcher reversed related literature to the topic, red have a better understanding of effective promotional strategies an how they could apply to the organisation. Research conducted revealed that for promotional strategies to be effectively and efficiently implemented the company should consider its position in the Economy of the country, the production/ service life cycle, the product strategies prancing strategies, its distributional activities and promotion tools
Data were collected from there primary and secondary sources. A pilot survey of the population was cindery to determine the sample size using TOPMAN formula census technique, 33 was arrived for consumers.
In the course of the analysis, many problems which hamper the marketing activities of afribank PLC, were identified and the major findings were centred around the implementation o the marketing activities .
1. the Afribank does we have goods and qualified promotion professionals
2. there is need for maintaining high quality service that will be rendered to customers.
3. Afribank Nigerian PLC, promotional strategies are not effectively integrated.
4. Afribank ‘ distribution activities are also not effectively integrated.
However , certain recommendation were given for improvement. These recommendations also centred around marketing activities, they include:
1. the case company should communicate the planned marketing strategies to all the key decision markers.
2. they should also evelop a good and catching promotional strategies.
3. they sued make sure that marketing strategies contribution and reflect the objectives of the company.
4. they should maintain high service quality finally, the bank should carefully study its problem as enumerated in the project follow it’s various recommendations and implement them to action it’s co-operate goals.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Content
Chapter One
1.1 Back Ground Of The Study
1.2 Statement Of Problem
1.3 Objective Of The Study
1.4 Formulation Of Hypothesis
1.5 Significance Of The Study
1.6 Scope Of The Study
1.7 Limitation Of The Study
1.8 Definition Of Terms.
Chapter Two
2.1 Literature Review
2.2 Service An Overview
2.3 Characteristics Of Service
2.4 Can Over View Of Marketing –Promotion For Services
2.5 Promotional Mix Variables
2.6 Advertising
2.7 Personal Selling
2.8 Sales Promotion
2.9 Direct Marketing
2.10 Public Relation And Publicity
2.11 Importance Of Marketing Promotion
2.12 Evolution Of Promotional Strategies
Chapter Three
3.1 Research Design And Methodology
3.2 Population Of The Study
3.3 Sample Techniques
3.4 Research Instrument Used
3.5 Sample Size Determination
3.6 Method Of Data Treatment And Analysis
Chapter Four
4.0 Presentation Analysis And Interpretation Of Data
4.1 Testing Of Hypothesis
Chapter Five
5.0 Summary Of The Finding Recommendation And Conclusion.
5.1 Summary Of Findings
5.2 Recommendation
Conclusion
Bibliography
Promotional Strategy In A Service Industry. (n.d.). UniTopics. https://www.unitopics.com/project/material/promotional-strategy-in-a-service-industry/
“Promotional Strategy In A Service Industry.” UniTopics, https://www.unitopics.com/project/material/promotional-strategy-in-a-service-industry/. Accessed 20 September 2024.
“Promotional Strategy In A Service Industry.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/promotional-strategy-in-a-service-industry/
Here’s a typical structure for Promotional Strategy In A Service Industry research projects:
- The title page of Promotional Strategy In A Service Industry should include the project title, your name, institution, and date.
- The abstract of Promotional Strategy In A Service Industry should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Promotional Strategy In A Service Industry should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Promotional Strategy In A Service Industry, identifying gaps the study aims to fill.
- The methodology section of Promotional Strategy In A Service Industry should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Promotional Strategy In A Service Industry research study using tables, charts, and graphs to illustrate key points.
- Interpret Promotional Strategy In A Service Industry results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Promotional Strategy In A Service Industry study and restate its significance.
- List all the sources you cited in Promotional Strategy In A Service Industry project, following a specific citation style (e.g., APA, MLA, Chicago).