The major issue in this research work is the place of marketing in the service industries.
Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive.
This project looked to the place of marketing in the service industry, with emphasis on the authentic laundry and dry cleaning firm in Enugu. The study evaluated how the firm marketed its services to its customers and of customers are satisfied with services been rendered by the firm.
The study also tored to ascertain whether the staff of the firm and their customers have cordial relationship. These issues were addressed through theoretical and empirical approach with the help of the secondary and primary data collection method.
In the secondary data collection methods relative literature were reviewed to as certain what various authors have to say on the topic.
There primary data were collected through questionnaire administered on the customers complemented by providers view point drawn from Enugu metropolis as the case study.
The population of study comprised of the staff and customers of authentic laundry and dry cleaning firm.
The method of sampling adopted is the simple random sampling technique. A simple size of 150 respondents was in organizing the collected data, frequency distribution and tables were used while chi – square x2 was adopted to analyze and test hypothesis.
This method were able to revealed that authentic laundry were in line with the marketing concept practice, customers complaints are given prompt attention and good quality services are rendered to them also. There firm do not have parking space for customers.
It is recommended that authentic laundry and dry cleaning firm should continue with it good quality service.
To inculcate more of the marketing concept practice.
There firm should make available and enough parking space for their customers. Customers satisfaction should be continue to be their watchword.
The firm should continuously monitoring the effectiveness and efficient of their firm services through marketing research.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
List Of Table
Chapter One
1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objectives Of Study
1.4 Hypothesis Formulation
1.5 Scope Of The Study
1.6 Take T. Ciii
1.7 Significance Of The Study
1.8 Definition Of Terms
Chapter Two
2.0 Literature Review
2.1 An Overview Of Marketing
2.2 The Marketing Concept
2.3 The Marketing Mix
2.4 An Overview Of Service
2.5 An Overview Of The Service Industry
2.6 The Role Of Marketing In The Service Industry
2.7 The Role Of Marketing In The Dry Cleaning Industry In Enugu.
Chapter Three
3.0 Research Methodology
3.1 Sources Of Data
3.2 Population Of The Study
3.3 Sample Size Determination
3.4 Sampling Size Determination
3.5 Treatment Of Data
3.6 Questionnaire Distribution And Collection
3.7 Research Instrument Used.
Chapter Four
4.0 Presentation Analysis And Interpretation
4.1 Data
4.2 Presentation And Analysis Of Data
4.3 Interpretation Of Data
Chapter Five
5.0 Summary, Recommendations And Conclusion
5.1 Summary
5.2 Recommendations
5.3 Conclusions
Bibliography
Appendix
Place Of Marketing In The Service Industries. (n.d.). UniTopics. https://www.unitopics.com/project/material/place-of-marketing-in-the-service-industries/
“Place Of Marketing In The Service Industries.” UniTopics, https://www.unitopics.com/project/material/place-of-marketing-in-the-service-industries/. Accessed 22 November 2024.
“Place Of Marketing In The Service Industries.” UniTopics, Accessed November 22, 2024. https://www.unitopics.com/project/material/place-of-marketing-in-the-service-industries/
Here’s a typical structure for Place Of Marketing In The Service Industries research projects:
- The title page of Place Of Marketing In The Service Industries should include the project title, your name, institution, and date.
- The abstract of Place Of Marketing In The Service Industries should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Place Of Marketing In The Service Industries should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Place Of Marketing In The Service Industries, identifying gaps the study aims to fill.
- The methodology section of Place Of Marketing In The Service Industries should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Place Of Marketing In The Service Industries research study using tables, charts, and graphs to illustrate key points.
- Interpret Place Of Marketing In The Service Industries results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Place Of Marketing In The Service Industries study and restate its significance.
- List all the sources you cited in Place Of Marketing In The Service Industries project, following a specific citation style (e.g., APA, MLA, Chicago).