This project work is meant to examine marketing research as a tool for increased profitability.
A case study of Nigerian Bottling Company Enugu.
The main objectives of this study include:
– Determination of the extent marketing research can improve product quality.
– To find out how marketing research can increase profitability.
– To ascertain the extent to which marketing research effect customer satisfaction.
The researcher used structured questionnaire and personal interviews to elicit responses from members of the WBC.T-test, percentage and mean cluster mean and standard deviation were used in analyzing and interpreting data collected.
The interpretations and results of hypothesis, testing formed the core findings of this project.
1. NBC improved the quality of its product through marketing research.
2. Marketing research increased their profitability.
3. NBC does not have a separate research department apart from the central one.
4. The engage in field research more than other types of research.
Title Page
Approval Page
Dedication
Acknowledgement
Table Of Contents
List Of Table
Abstract
Chapter One
1.0 Introduction
1.1 Background Of Study
1.2 Statement Of The Problem
1.3 Purpose Of Study
1.4 Scope And Delimitation Of Study
1.5 Research Question
1.6 Hypothesis
1.7 Significance Of The Study
Chapter Two
2.0 Literature Review
2.1 Benefit Of Marketing Research
2.2 Contributions Of Marketing Research
2.3 Problems Facing Marketing Research
2.4 Effect Of Marketing Research
2.5 Impact Of A Marketing Research On The Company
2.6 Marketing Research As A Tool For Increased Profitability
2.7 Summary Of Related Literature Review
Chapter Three
3.0 Methodology
3.1 Research Design
3.2 Area Of Study
3.3 Population Of Study
3.4 Sample And Sampling Procedure
3.5 Instrument For Data Collection
3.6 Validation Of Instrument
3.7 Reliability Of The Instrument
3.8 Method Of Data Collections
3.9 Method Of Data Analysis
Chapter Four
4.0 Discussion, Recommendation And Conclusion
4.1 Summary Of Findings
4.2 Conclusions
4.3 Recommendations
4.4 Suggestion For Further Research
4.5 Limitation Of The Study
References
Appendix
Marketing Research As A Tool For Increased Profitability. (n.d.). UniTopics. https://www.unitopics.com/project/material/marketing-research-as-a-tool-for-increased-profitability/
“Marketing Research As A Tool For Increased Profitability.” UniTopics, https://www.unitopics.com/project/material/marketing-research-as-a-tool-for-increased-profitability/. Accessed 21 November 2024.
“Marketing Research As A Tool For Increased Profitability.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/marketing-research-as-a-tool-for-increased-profitability/
Here’s a typical structure for Marketing Research As A Tool For Increased Profitability research projects:
- The title page of Marketing Research As A Tool For Increased Profitability should include the project title, your name, institution, and date.
- The abstract of Marketing Research As A Tool For Increased Profitability should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Marketing Research As A Tool For Increased Profitability should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Marketing Research As A Tool For Increased Profitability, identifying gaps the study aims to fill.
- The methodology section of Marketing Research As A Tool For Increased Profitability should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Marketing Research As A Tool For Increased Profitability research study using tables, charts, and graphs to illustrate key points.
- Interpret Marketing Research As A Tool For Increased Profitability results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Marketing Research As A Tool For Increased Profitability study and restate its significance.
- List all the sources you cited in Marketing Research As A Tool For Increased Profitability project, following a specific citation style (e.g., APA, MLA, Chicago).