This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry.
To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the study comprised customers, distributors, management and relevant staff of ify bread industry. The size was determined using bourley’s formular and also top man’s formula.
In organizing and presenting data collected table frequencies and percentages were used from the data collected and analyzed, the researcher made some findings among which are:
1. That the case organization does not literally involve in extensive promotion and this is hampering the effective functioning of the firm.
2. That the increase in the price of the product is as a result of raw material scarcity and high cost of production.
3. That Enugu state has underdeveloped market that bakery can identify and satisfy.
Based on these finding, the research made recommendation among which are:
i. The Ify bread industry should adopt effective promotional strategies for it customers, distributors as well as the employed of the firm such as awards, training discounts and allowances and so on.
ii. That bakery industry should embark more on marketing research to find out more of its prospect.
iii. The operations of public facilities such as electricity, transportation and so on should improve on their cost of production and distribution.
The conclusion of this is that ify bread industry has a good prospect but can only benefit from it if prosper measures are taken among which are mentioned in the recommendation of his research.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Content
Chapter One
1.1 Background To The Study
1.2 Statement Of The Problem
1.3 Objectives Of The Study
1.4 Research Question
1.5 Significance Of The Study
1.6 Scope Of The Study
1.7 Limitation Of The Study
1.8 Definition Of Terms
Chapter Two
2.0 Literature Review
2.1 Overview Of Marketing
2.2 The Marketing Mix Variables
2.3 Marketing Problems Of The Baking Industry
2.4 Marketing Prospects Of The Baking
2.5 Ify Bakery And The Marketing Problem.
2.6 Ify Bakery And The Marketing Prospect.
Chapter Three
3.0 Research Methodology
3.1 Sources Of Data Collection
3.2 Population Of The Study
3.3 Determination Of Sample Size
3.4 Sampling Techniques
Chapter Four
4.1 Data Presentation, Analysis And Interpretation
Chapter Five
5.0 Summary Of Findings, Recommendations And Conclusion
5.1 Summary Of Findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix
Marketing Problems And Prospect Of The Bakery Industry. (n.d.). UniTopics. https://www.unitopics.com/project/material/marketing-problems-and-prospect-of-the-bakery-industry/
“Marketing Problems And Prospect Of The Bakery Industry.” UniTopics, https://www.unitopics.com/project/material/marketing-problems-and-prospect-of-the-bakery-industry/. Accessed 21 November 2024.
“Marketing Problems And Prospect Of The Bakery Industry.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/marketing-problems-and-prospect-of-the-bakery-industry/
Here’s a typical structure for Marketing Problems And Prospect Of The Bakery Industry research projects:
- The title page of Marketing Problems And Prospect Of The Bakery Industry should include the project title, your name, institution, and date.
- The abstract of Marketing Problems And Prospect Of The Bakery Industry should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Marketing Problems And Prospect Of The Bakery Industry should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Marketing Problems And Prospect Of The Bakery Industry, identifying gaps the study aims to fill.
- The methodology section of Marketing Problems And Prospect Of The Bakery Industry should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Marketing Problems And Prospect Of The Bakery Industry research study using tables, charts, and graphs to illustrate key points.
- Interpret Marketing Problems And Prospect Of The Bakery Industry results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Marketing Problems And Prospect Of The Bakery Industry study and restate its significance.
- List all the sources you cited in Marketing Problems And Prospect Of The Bakery Industry project, following a specific citation style (e.g., APA, MLA, Chicago).