This project is on the marketing of educational programme of tertiary institutions.
A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service.
The populations studied comprised of student personnel and employers of IMT graduates primary and secondary data collected were analyzed and hypothesis tested using the chi-square statistical technique.
From the data analyzed, the researcher came up with the following findings.
1. Inadequate physical facilities limit the effectiveness of IMT in marketing its educational service.
2. The quantity of graduates being turned out today by the institute is decreasing.
3. The institute management is not marketing oriented and does not attach importance to the satisfaction of its customers (students)
4. Most of the customers (students) experience too much stress and are not satisfied with the total package of educational service received.
The researcher recommends the following to help solve the problem:
1. The management building and providing more physical facilities such as libraries, lecture rooms, laboratory, etc.
2. The government of Enugu State providing more funds and reducing the total price (fees) paid by customers.
3. The management of the Institute becoming marketing oriented and carrying out monitoring research to determine the level of satisfaction in pr dissatisfaction and then taking appropriate action;
4. Motivating the personnel of the Institute very well to render educational service more effectively.
The conclusion of the study is that the marketing of educational service in IMT today is not effective, but this can be changed by adopting the (marketing) strategies listed above.
i. Title page
ii. Dedication
iii. Acknowledgement
iv. Abstract
v. Table of contents
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the study
1.3 Objectives of the study
1.4 Hypothesis
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
CHAPTER TWO
2.0 Literature review
2.1 Background history of education
2.2 Engineering responsibilities
2.3 Historical background of IMT Enngu
2.4 The administrative division
2.5 An overview of I.M.T academic programes
2.6 The dynamic of change in service marketing
CHAPTER THREE
3.0 Research methodology
3.1 Source of data
3.2 Sample size determination
3.3 Sample size for personnel
3.4 Sample for students
3.5 Sample size for employers
3.6 Sample technique
3.7 Research instruments need
3.8 Validation of research instruments
3.9 Method of data organization and analysis
CHAPTER FOUR
4.0 Presentation and analysis of data
CHAPTER FIVE
5.0 Discussion of findings, recommendation and conclusion
5.1 Summary of findings
5.2 Recommendation
Conclusion
Bibliography
Marketing Of Educational Service. (n.d.). UniTopics. https://www.unitopics.com/project/material/marketing-of-educational-service/
“Marketing Of Educational Service.” UniTopics, https://www.unitopics.com/project/material/marketing-of-educational-service/. Accessed 21 November 2024.
“Marketing Of Educational Service.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/marketing-of-educational-service/
Here’s a typical structure for Marketing Of Educational Service research projects:
- The title page of Marketing Of Educational Service should include the project title, your name, institution, and date.
- The abstract of Marketing Of Educational Service should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Marketing Of Educational Service should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Marketing Of Educational Service, identifying gaps the study aims to fill.
- The methodology section of Marketing Of Educational Service should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Marketing Of Educational Service research study using tables, charts, and graphs to illustrate key points.
- Interpret Marketing Of Educational Service results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Marketing Of Educational Service study and restate its significance.
- List all the sources you cited in Marketing Of Educational Service project, following a specific citation style (e.g., APA, MLA, Chicago).