Commercial banks in Nigeria offer services such as cash deposit, agency services, and provide credit facilities like overdrafts and loans, which are central to their operations. Effectively carrying out these services requires the use of marketing strategies.
Marketing is a relatively new discipline in the Nigerian service industries, including banking, where its absence previously led to strained bank-customer relationships and a decline in service quality. Today, banks employ various marketing strategies such as promotional pricing, distribution channels, and product differentiation.
This study aims to assess the extent to which Nigerian banks have adopted these marketing strategies and their impact on banking habits among Nigerians. Data for this research was gathered from secondary sources, including comprehensive reviews of published and unpublished materials, journals, and other relevant sources.
Title page
Approval page
Dedication
Acknowledgement
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Background of study
1.2 Statement of problem
1.3 Objective of study
1.4 Significance of study
1.5 Limitation of study
1.6 Definition of the terms.
CHAPTER TWO
2.1 THE LITERATURE REVIEW
CHAPTER THREE
RESEARCH DESIGN AND METHOLOGY
3.1 Source of data (secondary data only)
3.2 Locations of data
3.3 Method of data collection
CHAPTER FOUR
4.1 FINDINGS
CHAPTER FIVE
5.1 RECOMMENDATION
5.2 Conclusion
Bibliography
Marketing Of Commercial Bank’s Services. (n.d.). UniTopics. https://www.unitopics.com/project/material/marketing-of-commercial-banks-services/
“Marketing Of Commercial Bank’s Services.” UniTopics, https://www.unitopics.com/project/material/marketing-of-commercial-banks-services/. Accessed 20 September 2024.
“Marketing Of Commercial Bank’s Services.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/marketing-of-commercial-banks-services/
Here’s a typical structure for Marketing Of Commercial Bank’s Services research projects:
- The title page of Marketing Of Commercial Bank’s Services should include the project title, your name, institution, and date.
- The abstract of Marketing Of Commercial Bank’s Services should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Marketing Of Commercial Bank’s Services should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Marketing Of Commercial Bank’s Services, identifying gaps the study aims to fill.
- The methodology section of Marketing Of Commercial Bank’s Services should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Marketing Of Commercial Bank’s Services research study using tables, charts, and graphs to illustrate key points.
- Interpret Marketing Of Commercial Bank’s Services results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Marketing Of Commercial Bank’s Services study and restate its significance.
- List all the sources you cited in Marketing Of Commercial Bank’s Services project, following a specific citation style (e.g., APA, MLA, Chicago).