This study – investigated the marketing of banking services with it problems and prospects within the socio-economic environment Bank of Nigeria (Plc) as a case study.
The main purpose was to find out the effectiveness of the marketing of banking services as it affects the bank itself and the banking industry, the customers welfare and profitability of the bank and national economy in general. There is however a rapid increase in the number of banks and this led to number of banks and this led to competition among banks. This competition became so fierce that banks began to seek means of survival.
In the course of achieving the above objectives both primary and secondary data were used to gather information. For the primary method data collection, both questionnaires and interview method are used. Whereas for the secondary data collection, information were sought from Bank libraries, journals and text books.
The questionnaires used were distributed to both bank staff and customers of First Bank of Nigeria Plc.
After the analysis of data collected, the researcher ascertained that commercial banks face competition in marketing of their services. Banks conduct marketing research as to achieve their target profit motive; banks have some problem that preventing them form rendering efficient banking services to their customer.
However, some recommendations were made based on the finding above. That bank should organize more training for their staff especially concerning their attitude towards banks customers; Banks should also embark on research that will enable them identify their customers needs and the ways of meeting such needs.
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
CONTENTS
CHAPTER ONE
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objective of the study
1.4 Research questions
1.5 Research hypothesis
1.6 Significance of the study
1.7 Scope, limitations and delimitations
1.8 Definitions of terms
CHAPTER TWO
2.1 Review of related Literature
2.2 Nature of Marketing of banking service
2.3 Purpose of marketing bank service
2.4 Services Rendered by banks
2.5 Current Accounts
2.6 Saving Account
2.7 Fixed deposit account
2.8 Night safe facilities
2.9 Safe custody
2.10 Leasing
2.11 Loan Syndication
2.12 Telegraphic mail transfer
2.13 Cheque clearing
2.14 Bank draft
2.15 Standing orders
2.16 Investment services
2.17 Problems facing marketing of bank services
2.18 How to improve marketing of bank services
2.19 Marketing management concepts
2.20 Production concepts
2.21 Products Concept
2.22 Selling Concept
2.23 Marketing Concept
2.24 Societal marketing concept
2.25 Marketing Mix
2.26 Product
2.27 Place
2.28 Promotion
2.29 Pricing
2.30 Strategic marketing process
2.31 What are survivals Strategies?
2.32 Techniques for survival
2.33 Scientific management approach
2.34 Strategic Planning
2.35 Public relation
2.36 infrastructure and modern technology
2.37 Banking regulations
2.38 Human Resources
CHAPTER THREE
Research design and methodology
3.1 Research Design
3.2 Area of study
3.3 Population
3.4 Sample and Sampling Techniques
3.5 Instruments of Data Collection
3.6 Methods of Data presentation
3.7 Methods of Data Analysis
CHAPTER FOUR
4.1 Data Presentation of analysis
4.2 Analysis of response Rate
4.3 Presentation and analysis of data
4.4 Testing and interpretation of hypothesis
CHAPTER FIVE
5.1 Summary of findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Questionnaire
Marketing Of Banking Services. (n.d.). UniTopics. https://www.unitopics.com/project/material/marketing-of-banking-services/
“Marketing Of Banking Services.” UniTopics, https://www.unitopics.com/project/material/marketing-of-banking-services/. Accessed 22 November 2024.
“Marketing Of Banking Services.” UniTopics, Accessed November 22, 2024. https://www.unitopics.com/project/material/marketing-of-banking-services/
Here’s a typical structure for Marketing Of Banking Services research projects:
- The title page of Marketing Of Banking Services should include the project title, your name, institution, and date.
- The abstract of Marketing Of Banking Services should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Marketing Of Banking Services should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Marketing Of Banking Services, identifying gaps the study aims to fill.
- The methodology section of Marketing Of Banking Services should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Marketing Of Banking Services research study using tables, charts, and graphs to illustrate key points.
- Interpret Marketing Of Banking Services results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Marketing Of Banking Services study and restate its significance.
- List all the sources you cited in Marketing Of Banking Services project, following a specific citation style (e.g., APA, MLA, Chicago).