Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria

A Case Study Of Some Selected Hair Dressing Salon In Obiagu
ABSTRACT

In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders.
From the analysis of data collected, it was obvious that user of cosmetic products preferred foreign manufactured product to locally made ones due to some reasons advanced. The result of the research showed that female in Obiagu Urban were fully aware of the locally made cosmetic products (79%) respondents but preferred fore achieve explosiveness, distinctiveness and egotism in their utility. They were attributing the rejection of locally made cosmetic to its price the respondents rented if high and not commensurate with its quality.

TABLE OF CONTENTS

Title Page
Approval Page
Dedication
Acknowledgement
Table Of Contents
List Of Table
Abstract

Chapter One
1.0 Introduction

1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objective Of Study
1.4 Scope Of The Study
1.5 Research Question
1.6 Significance Of The Study

Chapter Two
Literature Review

2.1 Concept Of Marketing
2.2 Historical Development
2.3 Nature Of Cosmetic Product
2.4 Psychological Implications Of Product Decision
2.5 Buyers Behaviour And The Cosmetics Market

Chapter Three
3.1 Research Design

3.2 Area Of Study
3.3 Population Of Study
3.4 Sample And Sampling Procedure
3.5 Instrument For Data Collection
3.6 Validation Of Research Instrument
3.7 Reliability Of The Research Instrument
3.8 Method Of Administration Of Data Instrument

Chapter Four
4.0 Presentation And Analysis Of Data

4.1Summary Of Result/Finding

Chapter Five:
5.0 Discussion Of Results, Conclusion And Recommendations

5.1 Discussion Of Results
5.2 Conclusion
5.3 Implication Of Results
5.4 Recommendations
5.5 Suggestion Of Further Research
5.6 Limitations Of Study
References
Appendix

APA

Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria. (n.d.). UniTopics. https://www.unitopics.com/project/material/marketing-acceptability-of-locally-made-cosmetic-products-beauty-aids/

MLA

“Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria.” UniTopics, https://www.unitopics.com/project/material/marketing-acceptability-of-locally-made-cosmetic-products-beauty-aids/. Accessed 22 November 2024.

Chicago

“Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria.” UniTopics, Accessed November 22, 2024. https://www.unitopics.com/project/material/marketing-acceptability-of-locally-made-cosmetic-products-beauty-aids/

WORK DETAILS

Chapters:
5
Pages:
77
Words:
10025

Here’s a typical structure for Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria research projects:

  • The title page of Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria should include the project title, your name, institution, and date.
  • The abstract of Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
  • The introduction of Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria should provide the background information, outline the research problem, and state the objectives and significance of the study.
  • Review existing research related to Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria, identifying gaps the study aims to fill.
  • The methodology section of Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria should describe the research design, data collection methods, and analytical techniques used.
  • Present the findings of the Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria research study using tables, charts, and graphs to illustrate key points.
  • Interpret Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria results, discussing their implications, limitations, and potential areas for future research.
  • Summarize the main findings of the Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria study and restate its significance.
  • List all the sources you cited in Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria project, following a specific citation style (e.g., APA, MLA, Chicago).