This research project is a comprehensive assessment on the role the mass media play in the promotion of business activities a case study of Felmor Nigeria Limited. It is true that in one time or the other certain aspects of mass media and business activities have separately been examine in some details, but none has been in depth in approach as this work, especially as they concern its role and impact as they concern the promotic of business activities of a company.
The introduction of mass media into business gese far beyond the assumption of it being what it is suppose to be. It is a strategy which can dent a firms public image and as well increase patronage and customers loyalty. The primary concern of this research paper therefore is to provide an insight and as well create on impact to all who are involved in mass media and also to the general.
Public who are the largest audience the research project is divide into five chapters, with chapter one dealing with brief introduction of the mass media and the part it plays in the promotional trend of business activities. Chapter two has a brief review on the previous literatures on mass media with respect to the promotion of business activities. Chapter three outlines the method adopted for the purpose of data collection and reasons of adoption. In chapter four, the data collection are presented, analyzed, and interpreted as to solve the problem stated in chapter one while summary, conclusion and recommendation form the basis of chapter five.
This work reviews the various phases of the mass media employment. Its purpose, its advantages, its cost as well as its proper administration.
It is hoped that the ward provides an adequate guide to readers and user wither to agree or disagree with the writer.
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study 2
1.2 Statement of the problem 3
1.3 Objective of the study 5
1.4 Research question 6
1.5 Significance of the study 6
1.6 Scope of the study 8
1.7 Limitation of the study 8
1.8 Definition of terms 9
CHAPTER TWO
2.0 Review of related literature 11
2.1 Introduction 11
2.3 Types of media channels 13
2.4 Media channel and business size 14
2.5 Effects of mass media on public ` 16
2.6 Mass media and business promotion 17
2.7 Balancing of mass medial against advantages 17
2.8 Discussion in details the types of media radio 18
2.9 Television newsprint and electronic media 21
CHAPTER THREE
3.0 Research methodology 23
3.1 Introduction 23
3.2 Research design 23
3.3 Method of data collection 24
3.4 Population and sample size determination 26
3.5 Method of data analysis 27
CHAPTER FOUR
4.0 Analysis and presentation of data 29
4.1 Introduction 29
4.2 Data presentation 29
4.3 Data analysis 31
CHAPTER FIVE
5.0 Summary, conclusion and recommendation 37
5.1 Introduction 37
5.2 Summary of findings 37
5.3 Conclusion 38
5.4 Recommendation 49
References 41
Appendix 42
QUESTIONNAIRES 43
QUESTIONNAIRE 44
Investigation Into The Role Of Mass Media In The Promotion Of Business Activities. (n.d.). UniTopics. https://www.unitopics.com/project/material/investigation-into-the-role-of-mass-media-in-the-promotion-of-business-activities/
“Investigation Into The Role Of Mass Media In The Promotion Of Business Activities.” UniTopics, https://www.unitopics.com/project/material/investigation-into-the-role-of-mass-media-in-the-promotion-of-business-activities/. Accessed 20 September 2024.
“Investigation Into The Role Of Mass Media In The Promotion Of Business Activities.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/investigation-into-the-role-of-mass-media-in-the-promotion-of-business-activities/
Here’s a typical structure for Investigation Into The Role Of Mass Media In The Promotion Of Business Activities research projects:
- The title page of Investigation Into The Role Of Mass Media In The Promotion Of Business Activities should include the project title, your name, institution, and date.
- The abstract of Investigation Into The Role Of Mass Media In The Promotion Of Business Activities should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Investigation Into The Role Of Mass Media In The Promotion Of Business Activities should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Investigation Into The Role Of Mass Media In The Promotion Of Business Activities, identifying gaps the study aims to fill.
- The methodology section of Investigation Into The Role Of Mass Media In The Promotion Of Business Activities should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Investigation Into The Role Of Mass Media In The Promotion Of Business Activities research study using tables, charts, and graphs to illustrate key points.
- Interpret Investigation Into The Role Of Mass Media In The Promotion Of Business Activities results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Investigation Into The Role Of Mass Media In The Promotion Of Business Activities study and restate its significance.
- List all the sources you cited in Investigation Into The Role Of Mass Media In The Promotion Of Business Activities project, following a specific citation style (e.g., APA, MLA, Chicago).