The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of Guinness Stout in Ikeja community of Lagos State. The researcher made use of the survey design to gather necessary information. Simple random sampling was used to select a sample of the population. Through the research methodology involving collection of data from a sample of residents of Ikeja in Lagos State, the researcher applied self-administered questionnaire to obtain primary data which was later analyzed by simple percentage and the hypotheses were tested using the chi- square analysis method. The result showed that television was viewed as the most preferred medium of advertisement of Guinness Stout. The researcher made the recommendation based on the findings that more attention should be focused on using television medium for advertisement of Guinness Stout.
Cover Page
Title Page
Certification
Dedication
Acknowledgement
Abstract
Table of Content
List of Tables
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Background of The Study
1.2 Statement of The Problem
1.3 Objective of The Study
1.4 Research Questions
1.5 Hypotheses
1.6 Scope of the Study
1.7 Significance of the Study
1.8 Operational Definition of Significant Terms
CHAPTER TWO:
2.0 REVIEW OF LITERATURE
2.1 Introduction
2.2 Review of Concepts
2.3 Review of Related Studies
2.4 Theoretical Framework
2.5 Summary of Literature Review
CHAPTER THREE:
3.0 RESEARCH METHOD
3.1 Introduction
3.2 Research Design
3.3 Population of Study
3.4 Sampling Technique
3.5 Description of Research Instrument
3.6 Validity and Reliability of Data Gathering Instrument
3.7 Method of Data Collection
3.8 Method of Data Analysis
CHAPTER FOUR: DATA
4.0 PRESENTATION AND DISCUSSION OF FINDINGS
4.1 Introduction
4.2 Data Presentation and Analysis
4.3 Test of Hypotheses
4.4 Discussion of Findings
CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendations
5.5 Suggestions for Further Studies
References
Appendix A
Appendix B
Influence Of Television Advertising On Consumer Buying Habits. (n.d.). UniTopics. https://www.unitopics.com/project/material/influence-of-television-advertising-on-consumer-buying-habits-of-guinness-stout/
“Influence Of Television Advertising On Consumer Buying Habits.” UniTopics, https://www.unitopics.com/project/material/influence-of-television-advertising-on-consumer-buying-habits-of-guinness-stout/. Accessed 24 November 2024.
“Influence Of Television Advertising On Consumer Buying Habits.” UniTopics, Accessed November 24, 2024. https://www.unitopics.com/project/material/influence-of-television-advertising-on-consumer-buying-habits-of-guinness-stout/
Here’s a typical structure for Influence Of Television Advertising On Consumer Buying Habits research projects:
- The title page of Influence Of Television Advertising On Consumer Buying Habits should include the project title, your name, institution, and date.
- The abstract of Influence Of Television Advertising On Consumer Buying Habits should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Influence Of Television Advertising On Consumer Buying Habits should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Influence Of Television Advertising On Consumer Buying Habits, identifying gaps the study aims to fill.
- The methodology section of Influence Of Television Advertising On Consumer Buying Habits should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Influence Of Television Advertising On Consumer Buying Habits research study using tables, charts, and graphs to illustrate key points.
- Interpret Influence Of Television Advertising On Consumer Buying Habits results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Influence Of Television Advertising On Consumer Buying Habits study and restate its significance.
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