Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates

A Case Study Of Undergraduates In Caritas University)
ABSTRACT

“Influence of Television Advertisement on the Choice of Hair Relaxer among Female Undergraduates”, is aim to determine the influence of television advertisement on ladies on the choice of hair relaxer products. The method of the study is survey method and the instrument used for data collection is the questionnaire and personal interview. The population of the study is 2,280 out of which 150 were purposively selected and sampled Data collected was analyzed in tables and simple percentages. The researcher recommended that marketers should understand that what consumers want in a product is satisfaction. The study enlightened female undergraduates more on hair relaxer products that suit their hair texture. Therefore manufacturers are encouraged to produce quality hair relaxer products bearing in mind that no consumer can go a second time for a product that fail to satisfy her. While advertising can help sell a product, it can do nothing to help a sub-standard one.

TABLE OF CONTENTS

Title page
Declaration
Certification
Dedication
Acknowledgements
Table of contents
List of tables
Abstract

CHAPTER ONE:
1.0 INTRODUCTION

1.1 Background of the study
1.2 Statement of problem
1.3 Objectives of the study
1.4 Research questions
1.5 Research hypotheses
1.6 Significance of the study
1.7 Scope of the study
1.8 Assumptions of the study
1.9 Operational definition of significant terms

CHAPTER TWO:
2.0 LITERATURE REVIEW

2.1 Introduction
2.2 Review of concept
2.3 Review of Related Studies
2.4 Theoretical Frame work
2.5 Summary of literature Review

CHAPTER THREE:
3.0 RESEARCH METHODOLOGY

3.0 Introduction
3.1 Research design
3.2 Population of study
3.3 Sampling technique and sample size
3.4 Description of research Instrument
3.5 Validity of instruments
3.6 Reliability of the instrument
3.7 Method of data collection
3.8 Method of data analysis

CHAPTER FOUR:
4.0 DATA PRESENTATION AND DISCUSSION OF FINDINGS

4.1 Introduction
4.2 Data presentation and analysis
4.3 Testing of hypotheses
4.4 Discussions of findings

CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendations
5.5 Suggestion for further studies
References
Appendices

APA

Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates. (n.d.). UniTopics. https://www.unitopics.com/project/material/influence-of-nta-enugu-television-advertisement-on-the-choice-of-hair-relaxer-among-female-undergraduates/

MLA

“Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates.” UniTopics, https://www.unitopics.com/project/material/influence-of-nta-enugu-television-advertisement-on-the-choice-of-hair-relaxer-among-female-undergraduates/. Accessed 21 November 2024.

Chicago

“Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/influence-of-nta-enugu-television-advertisement-on-the-choice-of-hair-relaxer-among-female-undergraduates/

WORK DETAILS

Chapters:
5
Pages:
75
Words:
7829

Here’s a typical structure for Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates research projects:

  • The title page of Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates should include the project title, your name, institution, and date.
  • The abstract of Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
  • The introduction of Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates should provide the background information, outline the research problem, and state the objectives and significance of the study.
  • Review existing research related to Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates, identifying gaps the study aims to fill.
  • The methodology section of Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates should describe the research design, data collection methods, and analytical techniques used.
  • Present the findings of the Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates research study using tables, charts, and graphs to illustrate key points.
  • Interpret Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates results, discussing their implications, limitations, and potential areas for future research.
  • Summarize the main findings of the Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates study and restate its significance.
  • List all the sources you cited in Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates project, following a specific citation style (e.g., APA, MLA, Chicago).