Influence Of Advertising Messages On Consumer Patronage

CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of study
1.2 Statement of the Problem
1.3 Research Objectives
1.4 Research Questions
1.5 Significance of the Study
1.6 Hypothesis
1.7 Scope of Study
1.8 Operational Definitions

CHAPTER TWO
2.0 REVIEW OF LITERATURE
2.1 Introduction
2.2 Review of Concepts
2.2.1 Development of Television in Nigeria
2:2.2 Role of Television in Political Mobilization of Rural Development in Nigeria
2.2.3 Role of Television in Politics
2.2.4 Independent Television as an Instrument of Political Mobilization Communication
2.3 Review of Related Studies
2.4. Theoretical Framework
2.5 Summary of Literature Review

CHAPTER THREE
3.0 RESEARCH METHOD
3.1 Introduction
3.2 Research Design
3.3 Population of Study
3.4 Sampling Technique/Sample Size
3.5 Description of Research Instrument
3.6 Validity of Data
3.7 Method of Data Collection
3.8 Method of Data Analysis

CHAPTER FOUR
4.0 DATA PRESENTATION AND DISCUSSION OF FINDING
4.1 Introduction
4.2 Data Presentation and Analysis
4.3 Analysis of Data from Survey (Field)
4.4 Testing Hypotheses

CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Introduction
5.2 Summary From the data
5.3 Conclusion
5.4 Recommendations
APPENDIX A