The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should increase their media for advertising from radio and TV to bill board, posters and pamphlets so that their advertising messages will reach many people.
Title page
Declaration
Certification
Dedication
Acknowledgements
Table of contents
List of tables
Abstract
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of the Problems
1.3 Purpose /Objective of the study
1.4 Research questions
1.5 Scope of the study
1.6 Significance of the study
1.7 Operational definition of Significance terms
CHAPTER TWO
2.0 REVIEW OF LITERATURE
2.1 Introduction
2.2 Review of concepts
2.3 Review of related studies
2.4 Theoretical Framework
2.5 Summary
CHAPTER THREE
3.0 RESEARCH METHOD
3.1 Introduction
3.2 Research design
3.3 Population of study
3.4 Sampling Technique/sample size
3.5 Description of research instrument
3.6 Validity of data gathering instrument
3.7 Method of data collection
3.8 Method of data analysis
CHAPTER FOUR
4.0 DATA PRESENTATION AND DISCUSSION OF FINDINGS
4.1 Introduction
4.2 Data presentation and analysis
4.3 Discussions of findings
CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction
5.2 Summary of findings
5.3 Conclusions
5.4 Recommendations
5.5 Suggestions for further studies
References
Appendix 1
Appendix 2
Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes. (n.d.). UniTopics. https://www.unitopics.com/project/material/influence-of-advertising-messages-on-caritas-university-undergraduates-patronage-of-goodmorning-cornflakes/
“Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes.” UniTopics, https://www.unitopics.com/project/material/influence-of-advertising-messages-on-caritas-university-undergraduates-patronage-of-goodmorning-cornflakes/. Accessed 20 September 2024.
“Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/influence-of-advertising-messages-on-caritas-university-undergraduates-patronage-of-goodmorning-cornflakes/
Here’s a typical structure for Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes research projects:
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- Review existing research related to Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes, identifying gaps the study aims to fill.
- The methodology section of Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes should describe the research design, data collection methods, and analytical techniques used.
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