The aim of embarking on this study was to provide a well detailed account on the Influence of Advertisement on Consumer Behavior using Isiama Afara Community as the case study. The Researcher used survey Research Design in the collection of the data. Because it is easier to sought peoples’ opinion using Questionnaire. Stratified Sampling Method are used to get the sample size for this study is 200 .Data gathered from the study were analyzed, tested and interpreted using sample percentage frequency table. The researcher was able to find out that majority of the respondents own television set and view the Milo product advert. The theory that led support to this work is cultivation theory. The researcher therefore recommends that adverting should be real and interesting so as to call and retain prospective buyers for the advertised product. And also the manufacturers of Milo beverages should try as much as possible to make their advert consistent in order to increase awareness an more patronage for consumers.
Title Page
Declaration
Certification Page
Dedication
Acknowledgements
Table of Content
List of Table
Abstract
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Research Problem
1.3 Objectives of the Study
1.4 Research Questions
1:5 Scope of Study
1:6 Significance of the Study
1.7 Operational Definition of Terms
CHAPTER TWO:
2.0 REVIEW OF THE LITERATURE
2:1 Source of Literature
2:2 Review of Literature
2:2:1 The Concept of Advertising
2:2:2 Advertising in Nigeria
2:3 The Concept of Milo Beverage History
2:4 Theoretical Frame Work
2:5 Summary of Literature Review
CHAPTER THREE:
3.0 RESEARCH METHODOLOGY
3.1 Research Method
3.2 Population of the Study
3.3 Sample Technique/ Sample Size
3:4 Instrument of Data Collection
3.5 Validity of Data Gathering Instrument
3.6 Method of Data Collection
3.7 Method of Data Analysis
CHAPTER FOUR:
4.0 DATA PRESENTATION AND ANALYSIS
4.1 Data Presentation and Analysis
4.2 Discussion of Finding
CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5. 1 Summary
5:2 Conclusions
5:3 Recommendations
5.4 Suggestion for Further Studies
References
Appendix I
Appendix II
Influence Of Advertisement On Consumer Behaviour. (n.d.). UniTopics. https://www.unitopics.com/project/material/influence-of-advertisement-on-consumer-behaviour/
“Influence Of Advertisement On Consumer Behaviour.” UniTopics, https://www.unitopics.com/project/material/influence-of-advertisement-on-consumer-behaviour/. Accessed 21 November 2024.
“Influence Of Advertisement On Consumer Behaviour.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/influence-of-advertisement-on-consumer-behaviour/
Here’s a typical structure for Influence Of Advertisement On Consumer Behaviour research projects:
- The title page of Influence Of Advertisement On Consumer Behaviour should include the project title, your name, institution, and date.
- The abstract of Influence Of Advertisement On Consumer Behaviour should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Influence Of Advertisement On Consumer Behaviour should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Influence Of Advertisement On Consumer Behaviour, identifying gaps the study aims to fill.
- The methodology section of Influence Of Advertisement On Consumer Behaviour should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Influence Of Advertisement On Consumer Behaviour research study using tables, charts, and graphs to illustrate key points.
- Interpret Influence Of Advertisement On Consumer Behaviour results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Influence Of Advertisement On Consumer Behaviour study and restate its significance.
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