This research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used.
The major problem faced in this research was how to improve sales by using the tools of marketing strategy. This research also found out how the full application of marketing concept could help to improve sales in supermarket. The acute importance of the customer to success of any business in the era to buyers market was also research on.
In collecting information for this research, two source of data collection were used. They are primary and secondary data sources. The primary was data gotten through the use of questionnaires and oral interview, while secondary data were collected from libraries and other information center.
Four hypothesis were stated and proved which helped to show ways through which the sales of supermarkets could be improves. Percentages and 1 – distributions were used in analyzing the questionnaire while 2 – test formula was used in testing hypothesis.
Title page
Certification page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE –
BACKGROUND OF THE STUDY
1.0 History or origin of supermarket
1.1 Statement of problem
1.2 Purpose /objective of study
1.3 Significance of the study
1.4 Hypothesis / Research question
1.5 The scope /limitation of the study
CHAPTER TWO –
LITERATURE REVIEW
2.0 Induction of marketing strategy
2.1 Definition / meaning of marketing & supermarket
2.2 The impact of promotion on supermarket
2.3 The impact of place (distribution on supermarket
2.4 The impact of product on supermarket
2.5 The impact of price on supermarket
2.6 Important / contribution on supermarket to national economy
2.7 Problems facing supermarkets.
CHAPTER THREE –
METHODOLOGY
3.0 Source of data
3.1 Instrument used in data collection
3.2 Population
3.3 Sample / sampling method size
3.4 Method of data analysis
CHAPTER FOUR
DATA ANALYSIS
CHAPTER FIVE –
5.0 Summary , Recommendation and Conclusion
5.1 Summary of findings
5.2 Recommendations
Conclusions
Bibliography
Appendix 1 Questionnaire for supermarket manager
Appendix 11 Questionnaire for supermarket patronisers.
Improving Sales Of Supermarket Through Effective Marketing Strategy. (n.d.). UniTopics. https://www.unitopics.com/project/material/improving-sales-of-supermarket-through-effective-marketing-strategy/
“Improving Sales Of Supermarket Through Effective Marketing Strategy.” UniTopics, https://www.unitopics.com/project/material/improving-sales-of-supermarket-through-effective-marketing-strategy/. Accessed 20 September 2024.
“Improving Sales Of Supermarket Through Effective Marketing Strategy.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/improving-sales-of-supermarket-through-effective-marketing-strategy/
Here’s a typical structure for Improving Sales Of Supermarket Through Effective Marketing Strategy research projects:
- The title page of Improving Sales Of Supermarket Through Effective Marketing Strategy should include the project title, your name, institution, and date.
- The abstract of Improving Sales Of Supermarket Through Effective Marketing Strategy should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Improving Sales Of Supermarket Through Effective Marketing Strategy should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Improving Sales Of Supermarket Through Effective Marketing Strategy, identifying gaps the study aims to fill.
- The methodology section of Improving Sales Of Supermarket Through Effective Marketing Strategy should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Improving Sales Of Supermarket Through Effective Marketing Strategy research study using tables, charts, and graphs to illustrate key points.
- Interpret Improving Sales Of Supermarket Through Effective Marketing Strategy results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Improving Sales Of Supermarket Through Effective Marketing Strategy study and restate its significance.
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