This research work is a survey on the effectiveness of Advertising in the maximization of organizational profit with survey of some selected hotels businesses in Enugu Urban.
Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem is necessary in view of the fact that some people do believe that hotel could go on with their businesses with or without advertising.
Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the chi- square statistics techniques. The results obtained indicated that effective Advertising is a necessary stimulant of profit maximization in Hotel business.
It also shows that the awareness level of hotel advertising by the public is abysmally low.
The study was able to show that televisions remains the most potent medium of hotel advertising, closely following by Radio.
Finally, the results of the findings were analyzed with some recommendations proffered. The conclusion was also drawn based on the result of the findings.
Title Page
Certification
Dedication
Acknowledgements
Abstract
Table Of Contents
Chapter One:
1.0 Back Ground Of The Study
1.1 Introduction
1.2 Statement Of Problem
1.3 Objectives Of Study
1.4 Research Questions
1.5 Hypothesis Formulation
1.6 Significance Of Study
1.7 Scope Of The Study
Chapter Two
2.0 Literature Review
2.1 Introduction
2.2 Positioning
2.3 Media Selection
Chapter Three
3.0 Methodology
3.1 Sources Of Data
3.1.1 Primary Data
3.1.2 Secondary Data
3.3 Research Design
3.4 Population And Sample Size Determination
3.5 Sampling Procedure
3.6 Sampling Determination
3.7 Sample Size
3.8 Data Collection
3.9 Data Analysis
Chapter Four
4.0 Data Presentation & Analysis
4.1 Questionnaire Distribution & Collection
Chapter Five :
5.0 Summary, Discussion, Recommendation & Conclusion
Appendix
References
Bibliography
Improving Organizations Profitability Through Effective Advertising. (n.d.). UniTopics. https://www.unitopics.com/project/material/improving-organizations-profitability-through-effective-advertising/
“Improving Organizations Profitability Through Effective Advertising.” UniTopics, https://www.unitopics.com/project/material/improving-organizations-profitability-through-effective-advertising/. Accessed 22 November 2024.
“Improving Organizations Profitability Through Effective Advertising.” UniTopics, Accessed November 22, 2024. https://www.unitopics.com/project/material/improving-organizations-profitability-through-effective-advertising/
Here’s a typical structure for Improving Organizations Profitability Through Effective Advertising research projects:
- The title page of Improving Organizations Profitability Through Effective Advertising should include the project title, your name, institution, and date.
- The abstract of Improving Organizations Profitability Through Effective Advertising should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Improving Organizations Profitability Through Effective Advertising should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Improving Organizations Profitability Through Effective Advertising, identifying gaps the study aims to fill.
- The methodology section of Improving Organizations Profitability Through Effective Advertising should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Improving Organizations Profitability Through Effective Advertising research study using tables, charts, and graphs to illustrate key points.
- Interpret Improving Organizations Profitability Through Effective Advertising results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Improving Organizations Profitability Through Effective Advertising study and restate its significance.
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