This research work examined the importance of branding in the marketing of Univlever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sources form questionnaires and oral interview while secondary data came from textbooks magazines newspaper and journals. The research instrument used in gathering the data was the questionnaires which was distributed to 200 consumers of toiletries brands of univlever products in Enugu metropolis out of the 200 copies of the questionnaires issued to the consumers 190 were returned and used or analysis.
The date collected were analyzed using tables frequencies and percentages. After data analysis W R discovered that:
• Brand name makes it for the consumer to recognize Univlever products
• Branding helps in advertising and promoting Unilever products
• Branding helps the consumer to repeat purchases
• Branding enhances the quality of unilever products.
• Branding increase the product age of unilever product.
Based on the above finding recommendations were which the researcher feel will go a long way in helping Unilever to market its products.
Cover Page
Title Page
Certification
Dedication
Acknowledgement
Abstract
Table Of Contents
Chapter One
1.0 Introduction
1.1 Background Of The Study
1.2 Statement Of Problem
1.3 Objectives Of Study
1.4 Research Questions
1.5 Significance Of He Study
1.6 Scope Of And Limitations Of The Study
Chapter Two
2.0 Review Of Related Literature
2.1 Brand Polices
2.2 Characteristics For Selecting A Good Brand Name
2.3 Type Of Branding Strategies
2.4 Branding As An Effective Marketing Strategy For Toiletries
2.5 The Importance Of Branding In Manufacturing Industries
2.6 The Impact Of Branding On Consumer Buying Decision
2.7 Consumer Purchase Decision
2.8 Branding As A Tools For Product Posting
Chapter Three
3.0 Research Methodology
3.1 Source Of Data
3.2 Population Of The Study
3.3 Sample Size Determination
3.4 Selection And Construction Of The Research Instrument
3.5 Sampling Procedure
3.6 Administration Of The Research Instrument
3.7 Data Analysis Method
Chapter Four
4.0 Data Presentation And Analysis
4.1 Allocation And Return Of Questionnaires
Chapter Five
5.0 Summary Of Findings Recommendations And Conclusion
5.1 Summary Of Finding
5.2 Recommendations
5.3 Conclusion
References
Appendix
Consumer
Questionnaires
Importance Of Branding The Marketing Of Unilever Products. (n.d.). UniTopics. https://www.unitopics.com/project/material/importance-of-branding-the-marketing-of-unilever-products/
“Importance Of Branding The Marketing Of Unilever Products.” UniTopics, https://www.unitopics.com/project/material/importance-of-branding-the-marketing-of-unilever-products/. Accessed 19 September 2024.
“Importance Of Branding The Marketing Of Unilever Products.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/importance-of-branding-the-marketing-of-unilever-products/
Here’s a typical structure for Importance Of Branding The Marketing Of Unilever Products research projects:
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- The introduction of Importance Of Branding The Marketing Of Unilever Products should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Importance Of Branding The Marketing Of Unilever Products, identifying gaps the study aims to fill.
- The methodology section of Importance Of Branding The Marketing Of Unilever Products should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Importance Of Branding The Marketing Of Unilever Products research study using tables, charts, and graphs to illustrate key points.
- Interpret Importance Of Branding The Marketing Of Unilever Products results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Importance Of Branding The Marketing Of Unilever Products study and restate its significance.
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