The study is intended to find out the impact of advertising on the marketing of hotel service in Enugu metropolis.
This include investigation whether advertisement helps hotels in creation of public image also to know whether advertising in necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the advertisement of hotel services furthermore the study is intended to find out if hoteliers undertake advertising in view of its impact to hotel services.
Four research questions are laid down which the researcher use to see if his views about the impact of advertising on the marketing of hotel services have any impact in hotels.
The problem that encounter by many hotels in effort to advertise their services in a developing economy are also treated by review of related literature.
The researcher carried out various research in different hotel industries and data were obtained through questionnaire, oral interview, and by observation this comprises of primary and secondary data.
Data that were obtained were analyzed, by the research viz that advertising play important role in effective marketing of hotel service and maintenance of large market share and consumer sees advertising as a very good programme because of the entertainment rhythm. It was also found that there are many communication media available to hotels in advertising their services, the researcher also find out that Mac- Davos hotel have clear definition of authority among the staff. The researcher also observed that the hotel lays much emphasis on rendering high quality services to their customers.
The following recommendation were also made by the researcher that the hotel, should embark on advertising to create awareness instead of relying on recommendation of customers, they should stress peculiar qualities they posses and remove any part that are bound to conflict with general behaviour of the society that is moral ethnics and culture should be considered properly before embarking on any advertising programme that advertising should be used to stimulate sales and entrances profitability instead of price reduction.
In conclusion the researcher concluded that hotels should embark on advertising in marketing of their services it can also concluded that things like morality, ethnics and culture are bond to affect advertisement if they are not considered appropriately.
Cover Page
Title Page
Approval Page
Dedication
Acknowledgement
Preface
Table Of Content
Chapter One
1.1 Introduction
1.2 Statement Of Problem
1.3 Purpose Of The Study
1.4 Scope Of Study
1.5 Significance Of The Study
1.6 Hypothesis Formulation
1.7 Limitation Of Study
1.8 Definition Of Term
Chapter Two
2.0 Literature Review
2.1 Definition Of Advertising
2.2 Role Of Advertising In Marketing Of Hotel Services
2.3 The Impact Of Advertising Oh The Marketing Of Hotel Services
2.4 The Nature Of Advertising
2.5 The Effects Of Advertising On Marketing Of Hotel Services
2.6 The Merit And Demerit Of Advertising In A Developing Economy
2.7 The Impact Of Advertising In The Marketing Of Hotel Services An Overview
2.8 Illustration Showing The Objective Of Advertising On Marketing Of Hotel Services
2.9 Advertising Strategies Adopted By Mac- Davos Hotel In Marketing Of Their Services
2.10 The Effectiveness Of Advertising In The Marketing Of Hotel Services
2.11 Reference
Chapter Three
3.0 Research Methodology
3.1 Sources Of Data Collection
3.2 Sample Technique
3.3 Population Of The Study
3.4 Sample Size Determination
3.5 Research Instrument For Data Collection
3.6 Method Of Data Analysis
Chapter Four
4.1 Presentation, Analysis, And Interpretation Of Data
4.2 Testing Of Hypothesis
Chapter Five
5.0 Summary Of Finding, Conclusion And Recommendation
5.1 Summary Of Findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Impacts Of Advertising On The Marketing Of Hotel Services. (n.d.). UniTopics. https://www.unitopics.com/project/material/impacts-of-advertising-on-the-marketing-of-hotel-services/
“Impacts Of Advertising On The Marketing Of Hotel Services.” UniTopics, https://www.unitopics.com/project/material/impacts-of-advertising-on-the-marketing-of-hotel-services/. Accessed 21 November 2024.
“Impacts Of Advertising On The Marketing Of Hotel Services.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/impacts-of-advertising-on-the-marketing-of-hotel-services/
Here’s a typical structure for Impacts Of Advertising On The Marketing Of Hotel Services research projects:
- The title page of Impacts Of Advertising On The Marketing Of Hotel Services should include the project title, your name, institution, and date.
- The abstract of Impacts Of Advertising On The Marketing Of Hotel Services should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Impacts Of Advertising On The Marketing Of Hotel Services should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Impacts Of Advertising On The Marketing Of Hotel Services, identifying gaps the study aims to fill.
- The methodology section of Impacts Of Advertising On The Marketing Of Hotel Services should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Impacts Of Advertising On The Marketing Of Hotel Services research study using tables, charts, and graphs to illustrate key points.
- Interpret Impacts Of Advertising On The Marketing Of Hotel Services results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Impacts Of Advertising On The Marketing Of Hotel Services study and restate its significance.
- List all the sources you cited in Impacts Of Advertising On The Marketing Of Hotel Services project, following a specific citation style (e.g., APA, MLA, Chicago).