This study probes the impact which TV. has on the cultural values of the Nigerian youths. It specifically tackles the impact of western TV. programmes on Nigerian university students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among ESUT students Enugu is significantly associated with their perception of Western culture and exposure to western TV. programmes.
The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory Lerner 1962, Rovers 1964, Schramm 1964) and the later critical perspective of cultural and media imperialism (MCphail 1981, Pltschull 1984, Garbner 1977.
Previous studies by Payne and Peake (1977), Barnette Mcphail (1980) Skinner (1984) have all found western television especially U.S TV. as having levels of influence on the cultural values of viewers in less Developed countries.
The research applies the theory of Acculturation, along with the cultivation of enculturation hypothesis. Defluer and Dennies 1991, Garbner 1977, Morgan 1991). To explain that acculturation of Nigerian youths takes place as a result of exposure to western TV. which influence the perception of TV. reality and alters self image. From the review of related literature, the following hypothesis emerged for testing.
Hi more exposure to TV will tend to load to identification of western TV stars as models.
H2 imitation of the behaviours of TV stars will tend to be higher among those who identify with western TV stars than those who identify with Nigerian/African TV. stars.
H3 students who prefer watching western TV will tend to approve of girls initiating love relationship with men more than those who depend more on TV. for information and entrainment will tend to chose to migrate to western countries more than those who depend more on other media.
Research hypothesis 1, 2, and 3 received statistical support from the analysis of collected data using the survey research method. The testing of hypothesis 4 shows that there are other factors which influence choice of emigration site along with TV. Recommendations to check the cultural genocide for further research were preferred.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
List Of Tables
Table Of Contents
Chapter One
1.0 Introduction
1.2 The Roots
1.3 Maintaining The Edge
1.4 Television In Nigeria
1.5 Background Of The Study
1.6 Statement Of The Research Problem
1.7 Objectives Of The Study
1.7.0 Significance Of The Study
1.7.1 Research Questions
1.7.2 Research Hypothesis
1.8 Conceptual And Operational Definition
1.9 Assumption
1.10 Limitations Of The Study
Chapter Two
2.0 Review Of The Literature
2.1 Sources Of Literature
2.2 The Review
2.3 Summary Of Literature Review
Chapter Three
3.1 Methodology
3.1 Research Method
3.2 Research Design
3.3 Measuring Instrument
3.4 Data Collection
3.5 Data Analysis
3.6 Expected Result
Chapter Four
4.1 Data Analysis
4.2 Results
4.3 Discussions
Chapter Five
5.0 Summary And Recommendation
5.1 Summary
5.2 Recommendation For Further Study
Bibliography
Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths. (n.d.). UniTopics. https://www.unitopics.com/project/material/impact-of-western-television-programmes-on-the-cultural-values-of-the-youths/
“Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths.” UniTopics, https://www.unitopics.com/project/material/impact-of-western-television-programmes-on-the-cultural-values-of-the-youths/. Accessed 19 September 2024.
“Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/impact-of-western-television-programmes-on-the-cultural-values-of-the-youths/
Here’s a typical structure for Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths research projects:
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- The abstract of Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths, identifying gaps the study aims to fill.
- The methodology section of Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths research study using tables, charts, and graphs to illustrate key points.
- Interpret Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths study and restate its significance.
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