The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate with different demography of audiences of the Etisalat company and the appropriate media to use. This work also helps Etisalat mobile company to know the need of their customer and how to satisfy them, this research work helps Etisalat company to know if the people of Owerri are exposed to their TV commercials or not. Many literary works and concepts were reviews. The questionnaire approach was also employed to ensure that varying and various shades of opinion about the subject of the research were obtained. One hypothetical question was formulated and tested using the chi-square technique at 0.05% probability level for appropriate inferences. This therefore is a research work that breaks down the effect of television advertisement on Etisalat market audience with particular reference on the Owerri metropolis, Imo state.
Title Page
Declaration
Certification
Dedication
Acknowledgment
Table of Content
Abstract
List of Tables
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives
1.4 Research Questions
1.5 Research Hypothesis
1.6 Scope of the Study
1.7 Significance of the Study
1.8 Operational Definitions of Significant Terms
CHAPTER TWO
2.0 REVIEW OF LITERATURE
2.1 Introduction
2.2.1 Taking A Look AT Television
2.2.2 History of Television Development
2.2.3 Functions of Television
2.2.4 Emergence of Television in Nigeria
2.2.5 The Nature of Advertising
2.2.6 History of Advertising
2.2.7 History of Advertising in Nigeria
2.2.8 Etisalat Mobile in Nigeria 18
2.2.9 Impact of Etisalat Television Advertising On Consumer Choice/ Demand and Consumption Level in Owerri
2.3 Review of Related Studies
2.4 Theoretical Framework
2.5 Summary
CHAPTER THREE
3.0 RESEARCH METHOD
3.2 Research Design
3.3 Population of Study
3.4 Sampling Technique and Sample Size
3.5 Description of Research Instrument
3.6 Validity and Reliability of Data Gathering Instrument
3.7 Method of Data Collection
3.8 Method of Data Analysis
CHAPTER FOUR
4.0 DATA PRESENTATION AND ANALYSIS
4.1 Introduction
4.2 Testing of Hypothesis
4.3 Discussion of Findings
CHAPTER FIVE
5.1 INTRODUCTION
5.2 Summary of Findings
5.3 Conclusion
5.4 Recommendation
5.4 Suggestions for Further Studies
References
Appendix
Questionnaire
Impact Of Television Advertising On Etisalat Market Audience. (n.d.). UniTopics. https://www.unitopics.com/project/material/impact-of-television-advertising-on-etisalat-market-audience/
“Impact Of Television Advertising On Etisalat Market Audience.” UniTopics, https://www.unitopics.com/project/material/impact-of-television-advertising-on-etisalat-market-audience/. Accessed 19 September 2024.
“Impact Of Television Advertising On Etisalat Market Audience.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/impact-of-television-advertising-on-etisalat-market-audience/
Here’s a typical structure for Impact Of Television Advertising On Etisalat Market Audience research projects:
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