This research work is centered on the impact of Sales promotion on the purchasing of consumer products in Nigeria with particular reference to Unilever Nigeria plc, Apapa. The research is aimed at finding out if a sales promotion activity has positive impact on the sales of the company products to find out if the role of companies product. In an attempt to achieve the objectives states above research samples the opinion of the respondents gotten through convenience sampling procedure the data gotten were analyzed through simple percentage. After the analysis, the following findings were made.
1. That Unilever Nigeria plc adopts sales promotion
2. That the organization needs the media to research customers
3. That sales promotion has a positive effect on The profit of the firm.
Based on the findings above, the following recommendations were made
1. That the organization should intensify unit’s soles promotional activities.
2. That the company should not neglect any promotion tool! activity because each of them has a part to plan in realizing the organization objectives.
3. The company should be innovative in nature meet up with the world modernization.
Title page
Approval page
dedication
Acknowledgement
Abstract
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research questions
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of terms
CHAPTER TWO
2.0 LITERATURE REVIEW
21 Background information 4
2.2 Factors that contribute to the sales promotion
2.3 Sales promotion in Nigeria lever brother plc
2.4 Selecting the soles promotion tools
2.5 Developing the sales promotion programme
2.6 Pre- tasting the sales promotion programme
2.7 Implementing the sales promotion programme
2.8 Evaluating the soles promotion result
Reference
CHAPTER THREE
3.0 RESEARCH DESIGN AND METHODOLOGY
3.1 Area of coverage
3.2 Research design
3.3 Source of data
3.4 Population
3.5 determination of sample
3.6 Description of data analysis techniques
3.7 lImitation of the study
3.8 method of data analyses
CHAPTER FOUR
4.0 DATA PRESENTATION
4.1 Analysis of research
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS
and recommendation
5.1 Summary of finding
5.2 Conclusions
5.3 Recommendations
Bibliography
Appendix
Questionnaire
Impact Of Sales Promotion On The Purchasing Of Consumer Product. (n.d.). UniTopics. https://www.unitopics.com/project/material/impact-of-sales-promotion-on-the-purchasing-of-consumer-product/
“Impact Of Sales Promotion On The Purchasing Of Consumer Product.” UniTopics, https://www.unitopics.com/project/material/impact-of-sales-promotion-on-the-purchasing-of-consumer-product/. Accessed 19 September 2024.
“Impact Of Sales Promotion On The Purchasing Of Consumer Product.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/impact-of-sales-promotion-on-the-purchasing-of-consumer-product/
Here’s a typical structure for Impact Of Sales Promotion On The Purchasing Of Consumer Product research projects:
- The title page of Impact Of Sales Promotion On The Purchasing Of Consumer Product should include the project title, your name, institution, and date.
- The abstract of Impact Of Sales Promotion On The Purchasing Of Consumer Product should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Impact Of Sales Promotion On The Purchasing Of Consumer Product should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Impact Of Sales Promotion On The Purchasing Of Consumer Product, identifying gaps the study aims to fill.
- The methodology section of Impact Of Sales Promotion On The Purchasing Of Consumer Product should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Impact Of Sales Promotion On The Purchasing Of Consumer Product research study using tables, charts, and graphs to illustrate key points.
- Interpret Impact Of Sales Promotion On The Purchasing Of Consumer Product results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Impact Of Sales Promotion On The Purchasing Of Consumer Product study and restate its significance.
- List all the sources you cited in Impact Of Sales Promotion On The Purchasing Of Consumer Product project, following a specific citation style (e.g., APA, MLA, Chicago).