This study investigated the Impact of Sales Promotion and Brand Equity on Nigeria Brewing Companies. The purpose of the study is to find out the Impact of Sales Promotion and Brand Equity on Nigeria Brewing Companies. The research design used in this study was Descriptive Survey. Population of the study comprises Sixteen (16) Brewing Companies. The population sample size of the study is the Sales and Marketing Department of Five (5) Brewing Companies. Four research questions was formulated through the use of questionnaires which were administered directly to the sampled Brewing Companies. The findings revealed that the impact of Sales Promotion and Brand Equity on Nigeria Brewing Companies are: It helps to generate new leads, Allows re-engaging with your existing audience, Skyrockets revenue and Increases brand awareness. In conclusion, if these impact of sales promotion and brand equity on Nigeria Brewing Companies are adopted and implemented, Brewing Companies will improve.
CHAPTER ONE:
INTRODUCTION
Background of the Study 1
Statement of the Problem 3
Purpose of the Study 4
Research Questions 5
Hypotheses 5
Significance of the Study 6
CHAPTER TWO:
REVIEW OF RELATED LITERATURE
History of Sales Promotion 7
Sales Promotion Growth 9
Concept of Sales Promotion 9
Sales Promotion Defined 11
Characteristics of Sales Promotion 12
Examples of Sales Promotion for Nigeria Brewing Industry 12
Factors to be considered when setting up a Sales Promotion
in Nigeria Brewing Industry 17
Sales Promotion Ideas Suitable for Nigeria Brewing Industry 18
Objectives of Sales Promotion 20
Types of Sales Promotions 22
Impact of Sales Promotion to Nigeria Brewing Industry 25
Brand Equity Defined 25
Components of Brand Equity 26
Impact of Brand Equity on Brewing Industry 29
Summary of Related Literature 31
CHAPTER THREE:
RESEARCH METHODOLOGY
Introduction 32
Research Design 32
Sources of Data Collection 32
Population Sample Size of the Study 33
Research Instrument 33
Validity and Reliability of the Research Instrument 34
Analytical Frame Work Model Specification 34
Method of Data Analysis 35
CHAPTER FOUR:
PRESENTATION AND ANALYSIS OF DATA
Research Questions and Analysis 37
CHAPTER FIVE:
DISCUSSION, CONCLUSION AND RECOMMENDATIONS
Discussion of Findings 41
Conclusion 44
Recommendations 44
Limitations 45
Suggestions for Further Studies 45
Impact Of Sales Promotion And Brand Equity. (n.d.). UniTopics. https://www.unitopics.com/project/material/impact-of-sales-promotion-and-brand-equity/
“Impact Of Sales Promotion And Brand Equity.” UniTopics, https://www.unitopics.com/project/material/impact-of-sales-promotion-and-brand-equity/. Accessed 22 November 2024.
“Impact Of Sales Promotion And Brand Equity.” UniTopics, Accessed November 22, 2024. https://www.unitopics.com/project/material/impact-of-sales-promotion-and-brand-equity/
Here’s a typical structure for Impact Of Sales Promotion And Brand Equity research projects:
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