Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks.
This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve them. This will enable banks to focus on the critical factor that affect market preferences.
The study was done using survey research design with questionnaire as due key instrument for collecting primary data. A total of 1000 and 200 bank customer and officials questionnaire respectively were duly completed and analyzed. Based on the analysis of the generated formulated hypothesis were tested at 95% level of significance using 2 test of proportion.
The underlisted constitute some of the major findings of the study, management of Banks have special preference for large markets like Lagos and Aba for their branch locations. Marketing activities of banks in these large markets are directed at protecting and expanding their stream of revenues in these areas. Banks in both markets describe the nature of their banking business in terms of the product/services they offer and their I.T power.
In the light of these findings, the study recommends that, Banks should posses profitable and complete range of product, continuous product service innovations and improvements. Banks should always invest heavily in information technology to remain relevant and profitable. As banks must to open branches in these markets, it is appropriate for banks to make their customer dependent on them and gain their trust and confidence.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Contents
Chapter One
1.0 Introduction
1.1 Background Of The Study
1.2 Statement Of The Problems
1.3 Objectives Of The Study
1.4 Formulation Of Hypotheses
1.5 Significant Of The Study
1.6 Scope Of The Study
1.7 Definition Of Terms
Chapter Two
2.0 Literature Review
2.1 Nature And Importance Of Promotional Activities
2.2 Promotion Objectives
2.3 Component Of Marketing Promotion
2.4 Analysis Of The Various Promotional Tools
2.5 Promotional Budget
2.6 Developing The Sales Promotion Programme
2.7 Evaluation Of Promotional Programme
Chapter Three
3.0 Research Methodology
3.1 Method Of Data Collection
3.2 Sources Of Data
3.3 Research Instruments Used
3.4 Population Of The Study
3.5 Determination Of Sample Size
3.6 Sampling Techniques
3.7 Method Of Data Analysis And Treatment
3.8 Limitations Of The Study
Chapter Four
4.0 Presentation, Analysis And Interpretation Of Data
4.1 Presentation And Analysis Of Data
4.2 Test Of Hypotheses
Chapter Five
5.1 Summary Of Findings Recommendations And Conclusion
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix
Impact Of Promotional Activities On The Marketing Of Golden Morn Products. (n.d.). UniTopics. https://www.unitopics.com/project/material/impact-of-promotional-activities-on-the-marketing-of-golden-morn-products/
“Impact Of Promotional Activities On The Marketing Of Golden Morn Products.” UniTopics, https://www.unitopics.com/project/material/impact-of-promotional-activities-on-the-marketing-of-golden-morn-products/. Accessed 20 September 2024.
“Impact Of Promotional Activities On The Marketing Of Golden Morn Products.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/impact-of-promotional-activities-on-the-marketing-of-golden-morn-products/
Here’s a typical structure for Impact Of Promotional Activities On The Marketing Of Golden Morn Products research projects:
- The title page of Impact Of Promotional Activities On The Marketing Of Golden Morn Products should include the project title, your name, institution, and date.
- The abstract of Impact Of Promotional Activities On The Marketing Of Golden Morn Products should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Impact Of Promotional Activities On The Marketing Of Golden Morn Products should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Impact Of Promotional Activities On The Marketing Of Golden Morn Products, identifying gaps the study aims to fill.
- The methodology section of Impact Of Promotional Activities On The Marketing Of Golden Morn Products should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Impact Of Promotional Activities On The Marketing Of Golden Morn Products research study using tables, charts, and graphs to illustrate key points.
- Interpret Impact Of Promotional Activities On The Marketing Of Golden Morn Products results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Impact Of Promotional Activities On The Marketing Of Golden Morn Products study and restate its significance.
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