This study focused on the impact of promotional activities on Bournvita product with particular note on Cadbury Nigeria Plc the objectives of the study among other things include:
To know how effective each of the promotion has been increasing the beverage’s market shares in the market.
Based on these, four hypothesis were formulated each focusing on the impact of specific promotion date were sourced. Extensive literature review on textbook, journals and material on the area of the study was carried out. While primary data were sourced from respondents, which form the sample of study. The sample include the management staff of the supermarkets.
Open ended questions in a structured questionnaire were used to collect data from respondents. These data were presented on statistical tables after analysis and interpretation.
Based on the analysis, the following findings were made
That the personnel selling strategy used in burerage industry has much impact on customers disposition and patronage.
Many consumers indicated that the quality of Bournvita is high but many equally complained that the price is high compared to other beverages in the market
Based on the above findings the following recommendations were made: define its promotional objectives in order to device suitable stategics to follow. This can only be very much possible where experts. Are used.
Serious effort should be made by beverage industries in using promotional activities. In using advertising apart from billboards, advertising on radio and local newspapers in English and local languages should be used in creating customers awareness.
The high quality product of Bournvita should be maintained and not relaxed. And a good product with good promotion is easier to sell than bad product with intensive promotion as consumers look for the best quality.
If all these recommendations were carried out the company will not improve on their profit position.
ii Title page
iii Approval page
v Acknowledgement
vii Abstract
CHAPTER ONE
1.1 Introduction
1.2 Statement of problem.
1.3 Objectives of study
1.4 Research hypothesis
1.5 Significance of the study
1.6 Scope of the study.
1.7 Definition of terms.
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 Analysis of the various promotional tools.
2.2 Nature and importance of promotional activities
2.3 Promotional objectives
2.4 Promotional budget
2.5 Company’s profile
CHAPTER THREE
3.0 DESIGN OF THIS STUDY OR RESEARCH METHODOLOGY
3.1 Method of data collection
3.2 Sources of data
A Primary source of data collection
B secondary source of data collection.
3.3 Population of study
3.4 Determination of sample size
3.5 Research instrument used.
3.6 Sampling technique
3.7 Method of data treatment and analysis
3.8 Limitation of the study
CHAPTER FOUR
4.0 PRESENTATION ANALYSIS AND INTERPRETATION OF DATA
4.1 Presentation of analysis of data
4.2 Testing hypothesis.
CHAPTER FIVE
5.0 DISCUSSION OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1 Summary of findings.
5.2 Recommendation
5.3 Conclusion
Bibliography
Impact Of Promotional Activities On Product. (n.d.). UniTopics. https://www.unitopics.com/project/material/impact-of-promotional-activities-on-bourn-vita-product/
“Impact Of Promotional Activities On Product.” UniTopics, https://www.unitopics.com/project/material/impact-of-promotional-activities-on-bourn-vita-product/. Accessed 20 September 2024.
“Impact Of Promotional Activities On Product.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/impact-of-promotional-activities-on-bourn-vita-product/
Here’s a typical structure for Impact Of Promotional Activities On Product research projects:
- The title page of Impact Of Promotional Activities On Product should include the project title, your name, institution, and date.
- The abstract of Impact Of Promotional Activities On Product should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Impact Of Promotional Activities On Product should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Impact Of Promotional Activities On Product, identifying gaps the study aims to fill.
- The methodology section of Impact Of Promotional Activities On Product should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Impact Of Promotional Activities On Product research study using tables, charts, and graphs to illustrate key points.
- Interpret Impact Of Promotional Activities On Product results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Impact Of Promotional Activities On Product study and restate its significance.
- List all the sources you cited in Impact Of Promotional Activities On Product project, following a specific citation style (e.g., APA, MLA, Chicago).