The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.
The objective, the study among other things include:
– To determine the impact of personal selling on the marketing of Milo.
– To find out whether personal selling strategy adopted in the marketing of Milo has any significant impact on the sales volume of the product.
– To determine whether the personal selling strategy adopted in the marketing of Milo is adequate.
Based on this, an indepth literature review was conducted on related materials and data were also sourced using questionnaire and personal interview.
The population of study include consumers of Milo, dealers and employees of Nestle makers of Milo.
Statistical techniques and method such as topman and Bournleys formulaa were used to determine the sample size while tables and percentages were used for the analysis.
Data collected were clinically analysed and used in the testing of hypothesis formaulated.
Thus the following findings were made.
That personal selling strategy adopted in the marketing of Milo have positive impact on the performance of the product.
That personal selling strategy builds good will for both the company and its product.
In the light of this, recommendations were made on how to effectively and efficiently exploit the benefits of personal selling strategy particularly in the marketing of Milo within Enugu metropolis.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Contents
Chapter One
1.1 Background Of The Study
1.2 Statement Of Problem
1.3 Objectives Of The Study
1.4 Formulation Of Hypothesis
1.5 Significance Of The Study
1.6 Scope Of The Study
1.7 Definition Of Terms
Chapter Two
2.1 Concept And Meaning Of Personal Selling
2.2 Personal Selling As A Promotional Tool
2.3 Personal Selling Positions
2.4 Personal Selling Functions
2.5 Personal Selling Process
2.6 The Role Of Personal Selling In The Marketing Of Beverages
2.7 Prospects Of Personal Selling
2.8 Characteristics Of Sales Force
2.9 Information Gathering Function Of The Salesperson
2.10 Tasks Perform By Salesperson
2.11 Personal Selling Strategies
Chapter Three
3.1 Research Methodology
3.2 Sources Of Data
3.3 Research Instrument
3.4 Population Of Study
3.5 Sampling Technique
3.6 Determination Of Sample Size
3.7 Method Of Questionnaire Distributed
3.8 Test Statistics Used.
Chapter Four
4.1 Data Presentation, And Interpretation
4.2 Testing Of Hypothesis
Chapter Five
5.1 Summary Of Findings
5.2 Conclusions
5.3 Recommendations
Bibliography
Appendix
Impact Of Personal Selling In The Marketing Of Beverages. (n.d.). UniTopics. https://www.unitopics.com/project/material/impact-of-personal-selling-in-the-marketing-of-beverages/
“Impact Of Personal Selling In The Marketing Of Beverages.” UniTopics, https://www.unitopics.com/project/material/impact-of-personal-selling-in-the-marketing-of-beverages/. Accessed 19 September 2024.
“Impact Of Personal Selling In The Marketing Of Beverages.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/impact-of-personal-selling-in-the-marketing-of-beverages/
Here’s a typical structure for Impact Of Personal Selling In The Marketing Of Beverages research projects:
- The title page of Impact Of Personal Selling In The Marketing Of Beverages should include the project title, your name, institution, and date.
- The abstract of Impact Of Personal Selling In The Marketing Of Beverages should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Impact Of Personal Selling In The Marketing Of Beverages should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Impact Of Personal Selling In The Marketing Of Beverages, identifying gaps the study aims to fill.
- The methodology section of Impact Of Personal Selling In The Marketing Of Beverages should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Impact Of Personal Selling In The Marketing Of Beverages research study using tables, charts, and graphs to illustrate key points.
- Interpret Impact Of Personal Selling In The Marketing Of Beverages results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Impact Of Personal Selling In The Marketing Of Beverages study and restate its significance.
- List all the sources you cited in Impact Of Personal Selling In The Marketing Of Beverages project, following a specific citation style (e.g., APA, MLA, Chicago).