The relevance of marketing information system in the achievement of organizational objective is focus of the research study using Nigeria Bottling Company (NBC) Owerri as a case study. Marketing information system helps to provide data with which the organization carries out its various function. Any organization that operates with the aid of a well organized marketing information system will achieved its objectives and quality services will be rendered in the case of service orientated organizations. This also implies that there will be improved managerial functions such as planning, organizing, controlling, decision making etc. in the organization. A total of eight copies of the questionnaire were given out to retrieve information from the respondents. Data gotten were analyzed using simple percentage method in a frequency table. It was found that marketing information system is relevant in achieving organizational objectives. Recommendations and conclusion was drawn based on the findings of the research.
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.1Introduction
1.2 Background of the study
1.3 Objective of study 1
1.4 Research question 8
1.5 Significant of the study 8
1.6 Scope of the study 9
1.7 Limitation of the study 9
1.8 Definition of terms 10
CHAPTER TWO
2.1 Literature review 12
2.2 Definition of marketing information system13
2.3 Concept of marketing information system16
2.4 Information system17
2.5 Components of marketing information system 19
2.6 The need for a marketing information system23
2.7 Organization objective
2.8 Impact of marketing information system
on organization 29
CHAPTER THREE
3.1 Research methodology 34
3.2 Research design35
3.3 Population of the study37
3.4 Sampling procedure38
3.5 Data collection method38
3.6 Questionnaire design39
3.7 Validity and reliability of instrument40
3.8 Description of data analysis tools43
CHAPTER FOUR
4.1 Data presentation and analysis44
4.2 Analysis of data from administered questionnaire–48
CHAPTER FIVE
5.1 Summary, conclusion recommendations 62
5.2 Summary of findings63
5.3 Implications of the result and findings 64
5.4 Conclusions 64
5.5 Recommendations65
Bibliography67
Reference 69
Appendix 70
questionnaire 71
Impact Of Marketing Research In Achieving Organizational Goal. (n.d.). UniTopics. https://www.unitopics.com/project/material/impact-of-marketing-research-in-achieving-organizational-goal/
“Impact Of Marketing Research In Achieving Organizational Goal.” UniTopics, https://www.unitopics.com/project/material/impact-of-marketing-research-in-achieving-organizational-goal/. Accessed 19 September 2024.
“Impact Of Marketing Research In Achieving Organizational Goal.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/impact-of-marketing-research-in-achieving-organizational-goal/
Here’s a typical structure for Impact Of Marketing Research In Achieving Organizational Goal research projects:
- The title page of Impact Of Marketing Research In Achieving Organizational Goal should include the project title, your name, institution, and date.
- The abstract of Impact Of Marketing Research In Achieving Organizational Goal should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Impact Of Marketing Research In Achieving Organizational Goal should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Impact Of Marketing Research In Achieving Organizational Goal, identifying gaps the study aims to fill.
- The methodology section of Impact Of Marketing Research In Achieving Organizational Goal should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Impact Of Marketing Research In Achieving Organizational Goal research study using tables, charts, and graphs to illustrate key points.
- Interpret Impact Of Marketing Research In Achieving Organizational Goal results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Impact Of Marketing Research In Achieving Organizational Goal study and restate its significance.
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