The research on the role of marketing in improving a company’s performance.
In order to carryout the work effectively some of the following objective ere formulated.
– To know whether Juhel pharmaceuticals conducts marketing research
– To determine the impact of marketing research on the company’s profitability primary and secondary data were colleted to solve the research problem.
Questionnaires were used as research instrument the population of study comprised the customers distributors and relevant staff and management of Juhel pharmaceuticals in Enugu metropolis.
The following findings were recorded:
– Marketing research activities of pharmaceuticals industry have not yet received adequate attention this is due to lack of financial support.
– Also the seller market economy that use operate on total absence of consumer activities in Enugu state makes it impossible for manufacturer not to pay adequate attention to marketing research activities.
The management should ensure adequate budgeting allocation to research as a means of attaining it’s overall objective
– The company it unable have a full fledged market research department should explore alternative ways of obtained market research data like patronizing external research agencies or marketing.
– It is the researcher candid opinion the if the company implements the recommendation it will not service their customers effectively but will also sustained growth and make more profit.
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE –
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Significance of the study
1.5 Scope of the study
1.6 Definition of terms
CHAPTER TWO
2.0 Literature review
CHAPTER THREE
3.0 Research methodology
3.1 Source of data
3.2 Method of data collection
3.3 Population of study
3.4 Determination of sample size
3.5 Research instrument used
3.6 Method of data analysis and treatment
3.7 Distribution return of questionnaires for customers.
CHAPTER FOUR
4.0 Presentation analysis and interpretation of data
CHAPTER FIVE
5.0 Summary of findings
5.1 Recommendation
5.2 Conclusion
5.3 Bibliography
Impact Of Marketing Research In A Small Scale Company. (n.d.). UniTopics. https://www.unitopics.com/project/material/impact-of-marketing-research-in-a-small-scale-company/
“Impact Of Marketing Research In A Small Scale Company.” UniTopics, https://www.unitopics.com/project/material/impact-of-marketing-research-in-a-small-scale-company/. Accessed 20 September 2024.
“Impact Of Marketing Research In A Small Scale Company.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/impact-of-marketing-research-in-a-small-scale-company/
Here’s a typical structure for Impact Of Marketing Research In A Small Scale Company research projects:
- The title page of Impact Of Marketing Research In A Small Scale Company should include the project title, your name, institution, and date.
- The abstract of Impact Of Marketing Research In A Small Scale Company should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Impact Of Marketing Research In A Small Scale Company should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Impact Of Marketing Research In A Small Scale Company, identifying gaps the study aims to fill.
- The methodology section of Impact Of Marketing Research In A Small Scale Company should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Impact Of Marketing Research In A Small Scale Company research study using tables, charts, and graphs to illustrate key points.
- Interpret Impact Of Marketing Research In A Small Scale Company results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Impact Of Marketing Research In A Small Scale Company study and restate its significance.
- List all the sources you cited in Impact Of Marketing Research In A Small Scale Company project, following a specific citation style (e.g., APA, MLA, Chicago).