This study was carried out to examine the impact of marketing communication on product development. Specifically, the study examined the most popular marketing communication tool, assessed the most effective marketing communication tool, ascertained if marketing communication helps to promote product awareness, found out if marketing communication influences customers’ patronage, examined the impact of marketing communication on the level of sales of a product and ascertained if marketing communication influences customers’ preference for a product. The study employed the survey descriptive research design. A total of 60 responses were validated from the survey. The study adopted the Theory of Symbolic Interactionism. From the responses obtained and analysed, the findings revealed that the most popular marketing communication tool were social networking sites, media and Email. The study also revealed that the most effective marketing communication tool are advertisement, sales promotion and social media. The study recommend effective marketing communication should be ensured because it helps to promote product awareness and influences customers patronage.
Impact Of Marketing Communication On Product Development. (n.d.). UniTopics. https://www.unitopics.com/project/material/impact-of-marketing-communication-on-product-development/
“Impact Of Marketing Communication On Product Development.” UniTopics, https://www.unitopics.com/project/material/impact-of-marketing-communication-on-product-development/. Accessed 20 September 2024.
“Impact Of Marketing Communication On Product Development.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/impact-of-marketing-communication-on-product-development/
Here’s a typical structure for Impact Of Marketing Communication On Product Development research projects:
- The title page of Impact Of Marketing Communication On Product Development should include the project title, your name, institution, and date.
- The abstract of Impact Of Marketing Communication On Product Development should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Impact Of Marketing Communication On Product Development should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Impact Of Marketing Communication On Product Development, identifying gaps the study aims to fill.
- The methodology section of Impact Of Marketing Communication On Product Development should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Impact Of Marketing Communication On Product Development research study using tables, charts, and graphs to illustrate key points.
- Interpret Impact Of Marketing Communication On Product Development results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Impact Of Marketing Communication On Product Development study and restate its significance.
- List all the sources you cited in Impact Of Marketing Communication On Product Development project, following a specific citation style (e.g., APA, MLA, Chicago).