This study was informed by the necessity of research in the impact of integrated marketing communication on brand building. A study of the transition of Zain to Airtel. The theory that was used during this research is the learning theory which postulates that exposure of certain models or message to a particular audience which was applied to this study. It was also observed that the audiences of Airtel were able to imitate or act in accordance to the message in which they are exposed to Airtel. Survey method was used in this study. Three hundred and ninety nine questionnaires were also administered to respondents during this research. The data collected were analyzed using the chi-square analysis. Research hypotheses findings reveal that integrated marketing communication is an effective tool for brand building even during brand transition. The respondents from the sample population size were randomly selected audience in which it has created a platform for recommendations to be made. Based on the findings in this research, the researcher recommends that IMC messages should be carefully put together, in terms of central theme, media planning and usage. Also, recommended that an integrated marketing communications should be applied in brand building, a combination of Advertising, Public relation, direct marketing, event sponsorship, sales promotion and personal selling is required in brand building.
Abstract
CHAPTER ONE
1.0 INTRODUCTION
1.1. Background of the Study
1.2. Statement of the Problem
13. Objectives of the Study
1.4. Significance of the Study
1.5. Research Questions
1.6. Research Hypotheses
1.7. Scope of the Study
1.8. Limitation of the Study
1.9. Definition of Terms
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1. Introduction
2.2. Branding
2.3. Branding Campaign Strategies
2.4. Effectiveness of IMC in Brand Building
2.5. Functions of IMC in Brand Building
2.6. Theoretical Framework
2.7. Empirical Review
2.8. Summary of Literature Review
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1. Introduction
3.2. Research Design
3.3. Area of Study
3.4. Population of Study
3.5. Sample Size and Sampling Technique
3.6. Instrument for Data Collection
3.7. Administration of Instrument
3.8. Validity and Reliability of Instrument
3.9. Method of Data Analysis
CHAPTER FOUR
4.0 DATA PRESENTATION AND ANALYSIS
4.0. Introduction
4.1. Presentation of Data
4.2. Testing of Hypotheses
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.0. Introduction
5.1. Summary
5.2. Conclusion Based on the findings
5.3. Recommendations Based on the findings
References
APPENDIX
APPENDIX II
Impact Of Integrated Marketing Communication (Imc). (n.d.). UniTopics. https://www.unitopics.com/project/material/impact-of-integrated-marketing-communication-inc/
“Impact Of Integrated Marketing Communication (Imc).” UniTopics, https://www.unitopics.com/project/material/impact-of-integrated-marketing-communication-inc/. Accessed 25 November 2024.
“Impact Of Integrated Marketing Communication (Imc).” UniTopics, Accessed November 25, 2024. https://www.unitopics.com/project/material/impact-of-integrated-marketing-communication-inc/
Here’s a typical structure for Impact Of Integrated Marketing Communication (Imc) research projects:
- The title page of Impact Of Integrated Marketing Communication (Imc) should include the project title, your name, institution, and date.
- The abstract of Impact Of Integrated Marketing Communication (Imc) should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Impact Of Integrated Marketing Communication (Imc) should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Impact Of Integrated Marketing Communication (Imc), identifying gaps the study aims to fill.
- The methodology section of Impact Of Integrated Marketing Communication (Imc) should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Impact Of Integrated Marketing Communication (Imc) research study using tables, charts, and graphs to illustrate key points.
- Interpret Impact Of Integrated Marketing Communication (Imc) results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Impact Of Integrated Marketing Communication (Imc) study and restate its significance.
- List all the sources you cited in Impact Of Integrated Marketing Communication (Imc) project, following a specific citation style (e.g., APA, MLA, Chicago).