This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.
To examine certfically the level of awareness generated to find out the medium through which the awareness was created.
The population of study includes the relevant staff and management of First Bank of Nigeria Plc. And its customers within Enugu metropolis.
The sample size was determine using Topmans formula. Random sampling and pilot survey was also conducted in determining the sample size.
Based on this the following hypothesis was formulated
Ho The century II Advert used by First bank of Nigeria does not generate consumer awareness of the campaign services.
The century II Advert used by First bank
Title Page
Approval Page
Dedication
Acknowledgement
Abstracts
Table Of Content
CHAPTER ONE
INTRODUCTION
1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objective Of The Study
1.4 Hypothesis Formulation
1.5 Significance Of The Study
1.6 Scope Of The Study
1.7 Definition Of Terms
CHAPTER TWO
LITERATURE REVIEW
2.1 Overview Of Advertising
2.2 Advertising Objectives
2.3 Types Of Advertising
2.4 Evaluation Of Advertising Effectiveness
2.5 Overview Of Consumer Behaviour
2.6 The Role Of Consumer Behaviour-
In Marketing
2.7 Effect Of Advertising On The Behaviour Of First Bank Customers
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Sources Of Data
3.2 Population Of Study
3.3 Sample Size Determination
3.4 Design Of Questionnaire
3.5 Questionnaire Administration
3.6 Method Of Data Analysis
3.7 Limitations Of The Study
CHAPTER FOUR
DATA PRESENTATION ANALYSIS
4.1 Data Presentation Analysis
4.2 Testing Of Hypothesis
CHAPTER FIVE
SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION
5.1 Summary Of Findings
5.2 Recommendations
5.3 Conclusion
5.4 Bibliography
Appendix
Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour. (n.d.). UniTopics. https://www.unitopics.com/project/material/evaluation-of-the-effectiveness-of-advertising-in-changing-consumer-behaviour/
“Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour.” UniTopics, https://www.unitopics.com/project/material/evaluation-of-the-effectiveness-of-advertising-in-changing-consumer-behaviour/. Accessed 19 September 2024.
“Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/evaluation-of-the-effectiveness-of-advertising-in-changing-consumer-behaviour/
Here’s a typical structure for Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour research projects:
- The title page of Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour should include the project title, your name, institution, and date.
- The abstract of Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour, identifying gaps the study aims to fill.
- The methodology section of Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour research study using tables, charts, and graphs to illustrate key points.
- Interpret Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour study and restate its significance.
- List all the sources you cited in Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour project, following a specific citation style (e.g., APA, MLA, Chicago).