This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers.
It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods and services as well as their buying habits, especially peak milk in can and sachets.
Furthermore it has found out that advertising brings a lot of pleasures, amusement, education and entertainment and produce changes that ultimately affects the likes, achievement development of the consumers.
Moreover this study will guide the producers and advertisers of understand the beset techniques to reach their prospective consumers. It shows the significance for unique selling appeal and repetition of television messages. The chapter one of this study unfolds the definition of advertising and effect on the buying habits of consumers with relation to a particular medium/television. This study will reveal viewers attitude or acceptance to it. It will also consider television effectiveness or failure in realizing its set objectives.
Where the aim is not realized, what are the reason or factors responsible after which findings will be produced to make the study more enough for anybody who may wish to study or carryout related work in future.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Content
Chapter One
1.0 Introduction
1.1 Statement Of The Problem
1.2 Objective Of The Study
1.3 Significance Of The Study
1.4 Research Questions
1.5 Limitations Of Study
Chapter Two
2.0 Literature Review
Chapter Three
3.0 Methodology
3.1 Data Collection
3.2 Research Design
3.3 Measuring Instrument
3.4 Research Sample
3.5 Data Analysis
Chapter Four
4.0 Data Analysis
4.1 Result
4.2 Discussion
Chapter Five
5.0 Summary And Recommendations For Further Study
5.1 Letter To Respondents
Questionnaire
References
Bibliography
Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective. (n.d.). UniTopics. https://www.unitopics.com/project/material/effects-of-television-advertisements-on-the-buying-habit-of-consumers-peak-milk-advert-in-perspective/
“Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective.” UniTopics, https://www.unitopics.com/project/material/effects-of-television-advertisements-on-the-buying-habit-of-consumers-peak-milk-advert-in-perspective/. Accessed 21 November 2024.
“Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/effects-of-television-advertisements-on-the-buying-habit-of-consumers-peak-milk-advert-in-perspective/
Here’s a typical structure for Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective research projects:
- The title page of Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective should include the project title, your name, institution, and date.
- The abstract of Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective, identifying gaps the study aims to fill.
- The methodology section of Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective research study using tables, charts, and graphs to illustrate key points.
- Interpret Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective study and restate its significance.
- List all the sources you cited in Effects Of Television Advertisements On The Buying Habit Of Consumers Peak Milk Advert In Perspective project, following a specific citation style (e.g., APA, MLA, Chicago).