This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis.
In order to carry out the work, some of these objectives were stated:
– To determine the relationship between service quality delivery and consumer satisfaction.
– To determine the responsiveness of the service delivered by Mr. Biggs to consumer patronage.
– To access the competence of the service provider (Mr. Biggs Enugu) towards consumer service delivery.
– And to determine the positive impact on the profitability of Mr. Biggs by its level of service delivery.
Based on the stated objectives, four hypotheses were formulated.
Extensive literature review of textbooks, newspapers, magazines, business journals, and some past projects of graduated students who studied related topic of the study were carried out, which is the secondary sources of data used, primary data were sourced from respondents comprising consumers and management and relevant staff of Mr. Biggs in Enugu metropolis.
The sample size was determined using Topman’s formular for the consumer of Mr. Biggs also Beurley’s formular for management and relevant staff of Mr. Bigg’s in Enugu.
The researcher used chi – square (X2) statistical method to test the hypothesis which were earlier formulated for the study. The data collected were presented on statistical tables using frequencies and percentages for analysis.In the process of this study, the following findings were revealed.
– That there is a positive relationship between the quality of Mr. Biggs service delivery and consumer satisfaction.
– That there is a positive relationship between responsiveness of Mr. Biggs service delivery and consumer patronage.
– That most consumers of Mr. Biggs in Enugu metropolis were made up of business men/ women, civil servants, children and students.
– It equally revealed that majority of the consumer-spent 15mins to 20mins in receiving the services and products from Mr. Biggs Enugu.
In view of the revealing findings, recommendations on how to improve in the effectiveness of consumer service delivery in Mr. Biggs Enugu metropolis were offered.
In conclusion the ultimate aim of marketing (service provide) is geared towards consumer satisfaction at a profit to the company.
Preliminary Pages
Cover Page
Title Page
Certification
Dedication
Acknowledgement
Abstract
Table Of Contents
Chapter One
1.0 Introduction
1.1 Background To The Study
1.2 Statement Of The Problems.
1.3 Objectives Of The Study
1.4 Formulation Of Hypotheses
1.5 Significance Of The Study
1.6 Scope Of The Study
1.7 Definition Of Terms.
Chapter Two
2.0 Literature Review
2.1 Overview Of Service
2.2 Overview Of Consumer Service
2.3 Consumer Service And Buyer Decision Concept In Fast Food Industry
2.4 Advantages Marketing Philosophy In Consumer Service
2.5 Facilitating And Value Augmenting Service In Fast Food Industry.
2.6 Managing Product Support Service In The Fast Food Industry
2.7 Importance Of Internal Marketing In Consumer Service Delivery
2.8 Consumer Service Delivery In Fast Food Industry
Chapter Three
3.0 Research Methodology
3.1 Research Design
3.2 Source Of Data
3.3 Population Of The Study
3.4 Sample Size Determination
3.5 Sampling Technique
3.6 Method Of Data Collection
3.7 Method Of Data Treatment And Analysis
3.8 Limitation Of The Study
Chapter Four
4.0 Presentation Analysis And Interpretation Of Data And Testing Of Hypotheses
4.1 Presentation Analysis And Interpretation Of Data
4.2 Testing Of Hypotheses
Chapter Five
5.0 Summary Of Finding Recommendation And Conclusion
5.1 Summary Of Finding
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix I
Appendix Ii
Effectiveness Of Consumer Service Deliver In The Fast Food Industry. (n.d.). UniTopics. https://www.unitopics.com/project/material/effectiveness-of-consumer-service-deliver-in-the-fast-food-industry/
“Effectiveness Of Consumer Service Deliver In The Fast Food Industry.” UniTopics, https://www.unitopics.com/project/material/effectiveness-of-consumer-service-deliver-in-the-fast-food-industry/. Accessed 19 September 2024.
“Effectiveness Of Consumer Service Deliver In The Fast Food Industry.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/effectiveness-of-consumer-service-deliver-in-the-fast-food-industry/
Here’s a typical structure for Effectiveness Of Consumer Service Deliver In The Fast Food Industry research projects:
- The title page of Effectiveness Of Consumer Service Deliver In The Fast Food Industry should include the project title, your name, institution, and date.
- The abstract of Effectiveness Of Consumer Service Deliver In The Fast Food Industry should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Effectiveness Of Consumer Service Deliver In The Fast Food Industry should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Effectiveness Of Consumer Service Deliver In The Fast Food Industry, identifying gaps the study aims to fill.
- The methodology section of Effectiveness Of Consumer Service Deliver In The Fast Food Industry should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Effectiveness Of Consumer Service Deliver In The Fast Food Industry research study using tables, charts, and graphs to illustrate key points.
- Interpret Effectiveness Of Consumer Service Deliver In The Fast Food Industry results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Effectiveness Of Consumer Service Deliver In The Fast Food Industry study and restate its significance.
- List all the sources you cited in Effectiveness Of Consumer Service Deliver In The Fast Food Industry project, following a specific citation style (e.g., APA, MLA, Chicago).