This study focussed on effective pricing strategies for purchasing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows.
To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux.
To determine how prices of Royalux affect its demand, position and market shares.
To find out how customers respond to different prices of different quality of products.
The scope of the study was limited to Enugu Metropolis. In sourcing for the required information, the researcher used both primary and secondary data which collected through oral interviews and administration of three sets of questionnaire one for the management and relevant staff of Hardis and Dromades, others for consumer and distributors. Bowloy’s formular was used to determine the sample size of consumers while Topmans formular was used for Distributors whist a census survey was used for the management/ relevant staff of Hardis and Dromades. Data were organized, analysed, interpreted and summaried using tables, percentages, pie chart and histogram, and chi-square statistics were used to test the three hypotheses formulated.
Based on the analysis, the following finding were made;
That Hardis and Dromades products become a household name in Enugu.
That the firms cost of production was given the highest consideration in setting price for Royalux.
The high cost of transportation and handling cost contributed to increase in price of Royalux
That the wholesales and consumer of Hardis product were encourage to a reasonable price to buy Royalux.
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Formulation of hypothesis
1.5 Scope of the study
1.6 Definition of term
CHAPTER TWO
2.0 Literature review
2.1 Overview of pricing
2.2 Objective of pricing
2.3 Pricing strategies
2.4 Factor influencing price (Determination)
2.5 Impact of pricing on the purchasing of New product
2.6 Pricing strategies Adopted for purchasing new product.
2.7 Pricing strategies for the purchasing of Royalux.
CHAPTER THREE
3.0 Research methodology
3.1 Sources of data
3.2 Research instrument used
3.3 Population of study
3.4 Determination of sample size
3.5 Sampling techniques
3.6 Method of data analysis and treatment
3.7 Questionnaire administration
3.8 Limitations of study
CHAPTER FOUR
4.0 Data presentation, analysis and interpretation
4.1 Presentation and analysis of data
4.2 Test of hypothesis
CHAPTER FIVE
5.0 Summary of findings, recommendation & conclusion
5.1 Summary of findings
5.2 Recommendation
5.3 Conclusion
Bibliography
Appendix
Effective Pricing Strategies For Purchasing Of New Products. (n.d.). UniTopics. https://www.unitopics.com/project/material/effective-pricing-strategies-for-purchasing-of-new-products/
“Effective Pricing Strategies For Purchasing Of New Products.” UniTopics, https://www.unitopics.com/project/material/effective-pricing-strategies-for-purchasing-of-new-products/. Accessed 20 September 2024.
“Effective Pricing Strategies For Purchasing Of New Products.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/effective-pricing-strategies-for-purchasing-of-new-products/
Here’s a typical structure for Effective Pricing Strategies For Purchasing Of New Products research projects:
- The title page of Effective Pricing Strategies For Purchasing Of New Products should include the project title, your name, institution, and date.
- The abstract of Effective Pricing Strategies For Purchasing Of New Products should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Effective Pricing Strategies For Purchasing Of New Products should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Effective Pricing Strategies For Purchasing Of New Products, identifying gaps the study aims to fill.
- The methodology section of Effective Pricing Strategies For Purchasing Of New Products should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Effective Pricing Strategies For Purchasing Of New Products research study using tables, charts, and graphs to illustrate key points.
- Interpret Effective Pricing Strategies For Purchasing Of New Products results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Effective Pricing Strategies For Purchasing Of New Products study and restate its significance.
- List all the sources you cited in Effective Pricing Strategies For Purchasing Of New Products project, following a specific citation style (e.g., APA, MLA, Chicago).