This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis).
To carry out the research work the some of the following objective were set out.
To find out the problem associated with the pricing system of communication comparing.
To make appropriate recommendation on how to improve on the pricing system of the communication industries.
Four hypothesis were formulated Data were sources using questionnaire, Extensive Literature review on past work, test books, journals on the area of study were carried out. Bourley if formular was used to determine the sample size of the customers while a census of the staff was carried out.
The data collected were presented on stated tables, analyzed and interpreted while the researcher hypothesis was tested using chi-square.
Based on the analysis the following findings were made that the pricing system adopted by communication instructor in Enugu metropolis is not commensurate with the quantity of service rendered.
That the pricing system adopted by communication industries does not attract customer.
In the view of above findings the researcher recommends among others.
That the pricing of communication service should be customer oriented.
That communication industries should improve on their service quality so that it will be in line with price charged.
It is the researcher opinion that if these recommendation are judiciously carried out communication industries will not only serve their customer better but also improve their profit margin.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Content
Chapter One
1.1 Background Of The Study
1.2 Statement Of Problems
1.3 Objectives Of The Study
1.4 Formulation Of The Study
1.5 Significant Of The Study
1.6 Scope Of The Study
Chapter Two
2.0 Literature Review
2.1 An Overview Of Service
2.2 Characteristic Of Service
2.3 Overview Of Price
2.4 Types Of Pricing Strategy
2.5 Pricing Of Communication Services
2.6 Pricing Objective
2.7 Impact Of Pricing On Customers Patronage Of Gsm Services
2.8 Selling An Appropriate Price For Gsm Communication Service.
Chapter Three
3.0 Research Methodology
3.1 Source Of Data
3.2 Population Of The Study
3.3 Sampling Techniques
3.4 Sample Size Determination
3.5 Research Instrument Used
3.6 Method Of Data Treatment And Analysis
3.7 Limitation Of The Study
Chapter Four
4.0 Presentation, Analysis And Interpretation Of Data
4.1 Presentation And Analysis Of Data
4.2 Test Of Hypothesis
Chapter Five
5.0 Summary Of The Findings, Recommendation And Conclusion
5.1 Summary Of Findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix
Effective Pricing Strategies For Introducing A New Product In The Market. (n.d.). UniTopics. https://www.unitopics.com/project/material/effective-pricing-strategies-for-introducing-a-new-product-in-the-market/
“Effective Pricing Strategies For Introducing A New Product In The Market.” UniTopics, https://www.unitopics.com/project/material/effective-pricing-strategies-for-introducing-a-new-product-in-the-market/. Accessed 20 September 2024.
“Effective Pricing Strategies For Introducing A New Product In The Market.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/effective-pricing-strategies-for-introducing-a-new-product-in-the-market/
Here’s a typical structure for Effective Pricing Strategies For Introducing A New Product In The Market research projects:
- The title page of Effective Pricing Strategies For Introducing A New Product In The Market should include the project title, your name, institution, and date.
- The abstract of Effective Pricing Strategies For Introducing A New Product In The Market should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Effective Pricing Strategies For Introducing A New Product In The Market should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Effective Pricing Strategies For Introducing A New Product In The Market, identifying gaps the study aims to fill.
- The methodology section of Effective Pricing Strategies For Introducing A New Product In The Market should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Effective Pricing Strategies For Introducing A New Product In The Market research study using tables, charts, and graphs to illustrate key points.
- Interpret Effective Pricing Strategies For Introducing A New Product In The Market results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Effective Pricing Strategies For Introducing A New Product In The Market study and restate its significance.
- List all the sources you cited in Effective Pricing Strategies For Introducing A New Product In The Market project, following a specific citation style (e.g., APA, MLA, Chicago).