The research work titled “Effective Marketing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization.
During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objectives, their advertiser, their viewer of company mutual benefits which they also have to put more effort on their services.
To solve the research problems of ETV based on the findings which is the inability to adequately adopt the marketing concept as regards to customers satisfaction in their operation.
The management of ETV have to utilize various techniques such as knowing their customers complaints by making use of public relations strategy and field survey as to achieve the best of television services.
The management should organize programmes such as workshop, seminars from time to time as to educate the staff on the method of improving efficient relationships with the customers.
Conclusively, if these recommendations are effectively applied, it will help in enhancing the efficiency and effectiveness of the services rendered or offered by Enugu Television (ETV) to its numerous customers.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Contents
Chapter One
1.1 Background To The Study
1.2 Statement Of The Problem
1.3 Objectives Of The Study
1.4 Significance Of The Study
1.5 Scope Of The Study
1.6 Limitation Of The Study
1.7 Definition Of Terms
Chapter Two
2.0 Review Of Related Literature
2.1 Theoretical Framework
2.2 Marketing Defined
2.3 Services Defined
2.4 Characteristics Of Services
2.5 Marketing Mix For Services
2.6 Marketing Strategy
2.7 Performance Problems In Services Organization
Chapter Three
3.0 Discussion Of Findings
Chapter Four
4.0 Summary, Recommendation And Conclusion
4.1 Summary Of Findings
4.2 Recommendation
4.3 Conclusion
Bibliography
Effective Marketing Of Television Service. (n.d.). UniTopics. https://www.unitopics.com/project/material/effective-marketing-of-television-service/
“Effective Marketing Of Television Service.” UniTopics, https://www.unitopics.com/project/material/effective-marketing-of-television-service/. Accessed 20 September 2024.
“Effective Marketing Of Television Service.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/effective-marketing-of-television-service/
Here’s a typical structure for Effective Marketing Of Television Service research projects:
- The title page of Effective Marketing Of Television Service should include the project title, your name, institution, and date.
- The abstract of Effective Marketing Of Television Service should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Effective Marketing Of Television Service should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Effective Marketing Of Television Service, identifying gaps the study aims to fill.
- The methodology section of Effective Marketing Of Television Service should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Effective Marketing Of Television Service research study using tables, charts, and graphs to illustrate key points.
- Interpret Effective Marketing Of Television Service results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Effective Marketing Of Television Service study and restate its significance.
- List all the sources you cited in Effective Marketing Of Television Service project, following a specific citation style (e.g., APA, MLA, Chicago).