Effect Of Sales Promotion On The Sales Of Mobile Phone Lines

A Case Study Of Mtn Ng, Owerri
ABSTRACT

The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion.
This research is intended to generally know the effect of sales promotion on the sales of mobile phone lines. Based on the above purpose, some treasures were reviewed to enlighten on the meaning of sales promotion.
More concise and comprehensive information were gathered through primary and secondary data which help to elaborate more on this project opic, on the area of population and detaining of sample size and the method in questionnaire distribution.
Data collected were analyzed and the following findings were made that there is a significant relationship between programme timing and success of sales promotion. The finding also revealed that there is a significant relationship between successful attainment of sales promotion and values of sales promotion and customer appreciation.
Finally, the findings summarized and the following recommendation we made that the mobile phone line (MTN) should take time and plan, design and appreciate sales promotion progamme and offer incentive that can lead to quick responses from consumers.

TABLE OF CONTENTS

Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Content

CHAPTER ONE
1.0 INTRODUCTION

1.1 Background Of The Study
1.2 Statement Of Problem
1.3 Purpose And Objective Of Study
1.4 Research Question
1.5 Statement Of Hypothesis
1.6 Scope Of The Study
1.7 Significance Of The Study
1.8 Liberation Of The Study

CHAPTER TWO
2.0 LITERATURE REVIEW

2.1 Introduction
2.2 The Concept Of Marketing Mix
2.3 Concept Of Sales Promotion
2.4 Types Of Sales Promotion
2.5 Importance Of Sales Promotion
2.6 The Very Takes That Faces Mgt Of Mobile Phone Lines
2.7 The Extent Of S Ales Promotion
2.8 Sales Promotion Tools

CHAPTER THREE
3.0 RESEARCH METHODOLOGY

3.1 Source Of Data
3.2 Population Of Study
3.3 Sampling Procedures
3.4 Determinations Sample Size
3.5 Method Of Data Analysis

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS

4.1 Presentation And Analysis Of Responses And Analysis Form Administered Questionnaires To The Mobile Phone Line
4.2 Tests Of Hypothesis

CHAPTER FIVE
5.1 INTRODUCTION

5.2 Summary Of Results Findings
5.3 Conclusions
5.4 Recommendation
5.5 Bibliography

APA

Effect Of Sales Promotion On The Sales Of Mobile Phone Lines. (n.d.). UniTopics. https://www.unitopics.com/project/material/effect-of-sales-promotion-on-the-sales-of-mobile-phone-lines/

MLA

“Effect Of Sales Promotion On The Sales Of Mobile Phone Lines.” UniTopics, https://www.unitopics.com/project/material/effect-of-sales-promotion-on-the-sales-of-mobile-phone-lines/. Accessed 19 September 2024.

Chicago

“Effect Of Sales Promotion On The Sales Of Mobile Phone Lines.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/effect-of-sales-promotion-on-the-sales-of-mobile-phone-lines/

WORK DETAILS

Chapters:
5
Pages:
79
Words:
8496

Here’s a typical structure for Effect Of Sales Promotion On The Sales Of Mobile Phone Lines research projects:

  • The title page of Effect Of Sales Promotion On The Sales Of Mobile Phone Lines should include the project title, your name, institution, and date.
  • The abstract of Effect Of Sales Promotion On The Sales Of Mobile Phone Lines should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
  • The introduction of Effect Of Sales Promotion On The Sales Of Mobile Phone Lines should provide the background information, outline the research problem, and state the objectives and significance of the study.
  • Review existing research related to Effect Of Sales Promotion On The Sales Of Mobile Phone Lines, identifying gaps the study aims to fill.
  • The methodology section of Effect Of Sales Promotion On The Sales Of Mobile Phone Lines should describe the research design, data collection methods, and analytical techniques used.
  • Present the findings of the Effect Of Sales Promotion On The Sales Of Mobile Phone Lines research study using tables, charts, and graphs to illustrate key points.
  • Interpret Effect Of Sales Promotion On The Sales Of Mobile Phone Lines results, discussing their implications, limitations, and potential areas for future research.
  • Summarize the main findings of the Effect Of Sales Promotion On The Sales Of Mobile Phone Lines study and restate its significance.
  • List all the sources you cited in Effect Of Sales Promotion On The Sales Of Mobile Phone Lines project, following a specific citation style (e.g., APA, MLA, Chicago).