This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion on sales and profit after campaign.
The method used in collecting data were primary and secondary.
Secondary data were collected form journals magazines newspaper and text books.
The analytical method was chi-square (x2) is reach significant testing conclusion on the effects of sales promotion on the marketing of consumer good in Nigeria sales promotion has been found to boost the profit margin of the industries.
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
List of table.
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Purpose of the study
1.4 Scope of the study
1.5 Research hypothesis
1.6 Significance of the study
1.7 Definition of terms
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 Meaning of sales promotion
2.2 Objective of sales promotion
2.3 Types of sales promotion tools
2.4 Factors that contribute to sales promotion and increase in the sales of consumer good
2.5 Sales promotion activity in Nigeria since independence.
2.6 Effects of sales promotion on business profit
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 Research design
3.2 Area of the study
3.3 Population of the study
3.4 Sample size and procedure
3.5 Validation and reliability of the instrument
3.6 Method of data collection
3.7 Methods of analysis
3.8 Instrument for data collection
CHAPTER FOUR
PRESENTATION AND ANALYSIS OF DATA
4.1 Data presentation and analysis
4.2 Educational qualification of respondents
4.3 Occupation of respondents
4.4 Interest in financial/soft drinks
4.5 Reason for not drinking mineral soft drinks
4.6 Choice of brand
4.7 Interest in sales promotion
4.8 Effect of sales promotion on consumer demands
4.9 Reason for increase in the product during promotion
4.10 Impact of sales promotion on consumer goods
4.11 Rate of consumption in the arte of consumption after sales promotion campaign
4.12 Reasons for increase in the rate of consumption after sales promotion campaign
CHAPTER FIVE
DISCUSSION RECOMMENDATION AND CONCLUSION
5.1 Discussion of result/finding
5.2 Conclusion
5.3 Implication of research finding
5.4 Recommendation
5.5 Suggestion for further studies
Bibliography
Effect Of Sales Promotion On The Marketing Of Consumer Goods. (n.d.). UniTopics. https://www.unitopics.com/project/material/effect-of-sales-promotion-on-the-marketing-of-consumer-goods/
“Effect Of Sales Promotion On The Marketing Of Consumer Goods.” UniTopics, https://www.unitopics.com/project/material/effect-of-sales-promotion-on-the-marketing-of-consumer-goods/. Accessed 19 September 2024.
“Effect Of Sales Promotion On The Marketing Of Consumer Goods.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/effect-of-sales-promotion-on-the-marketing-of-consumer-goods/
Here’s a typical structure for Effect Of Sales Promotion On The Marketing Of Consumer Goods research projects:
- The title page of Effect Of Sales Promotion On The Marketing Of Consumer Goods should include the project title, your name, institution, and date.
- The abstract of Effect Of Sales Promotion On The Marketing Of Consumer Goods should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Effect Of Sales Promotion On The Marketing Of Consumer Goods should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Effect Of Sales Promotion On The Marketing Of Consumer Goods, identifying gaps the study aims to fill.
- The methodology section of Effect Of Sales Promotion On The Marketing Of Consumer Goods should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Effect Of Sales Promotion On The Marketing Of Consumer Goods research study using tables, charts, and graphs to illustrate key points.
- Interpret Effect Of Sales Promotion On The Marketing Of Consumer Goods results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Effect Of Sales Promotion On The Marketing Of Consumer Goods study and restate its significance.
- List all the sources you cited in Effect Of Sales Promotion On The Marketing Of Consumer Goods project, following a specific citation style (e.g., APA, MLA, Chicago).