The purpose of this work is to find out the effect of purchasing segmentation as a tool for achieving organizations sales objectives.
The benefit ranges from its support in profit generalization, increasing sales and net profit. This research work comprises five chapters.
Chapter one is the introduction of the study, background of the study, statement of the problems, objectives of the study, research question, significance of the study, limitation of the study, scope of the study and definition of terms.
Chapter two is literature review, introduction, concept of purchasing segmentation, definitions of purchasing segmentation, rational for segmentation purchasing, criteria for segmentation, requisite for purchasing segmentation, the process of segmentation and objective of purchasing segmentation.
Chapter three, is research design and methodology, introduction, research design, sources of data, population and sampling size, sampling technique, validity and reliability and method of data analysis.
Chapter four is the presentation and analysis of data, introduction, presentation of data ,analysis of data and interpretation of results.
Chapter five is the summary, conclusion and recommendation, introduction, summary of finding, conclusion and recommendation.
Title page
Approval page i
Dedication ii
Acknowledgement iii
Abstract iv
Table of content v
CHAPTER ONE
1.0 Introduction 1
1.1 Background of the study 1
1.2 Statement of the problem 7
1.3 Objective of the study 8
1.4 Research question 9
1.5 Significance of the study 10
1.6 Limitation of the study 11
1.7 Scope of the study 11
1.8 Definitions of terms 12
CHAPTER TWO
2.0 Literature review. 14
2.1 Introduction. 14
2.1 Concept of purchasing segmentation 14
2.2 Definition of purchasing segmentation 20
2.3 Rational for segmentation purchasings. 21
2.4 Criteria for segmentation. 25
2.5 Requisite for purchasing segmentation 28
2.6 The process of segmentation. 29
2.7 Objective of purchasing segmentation. 31
References
CHAPTER THREE
2.0 Research design and methodology 34
3.1 Introductions 34
3.2 Research design 34
3.3 Sources of data. 35
3.4 Population and sampling size 36
3.5 Sampling technique 37
3.6 Validity and reliability. 38
3.7 Method of data analysis. 39
CHAPTER FOUR.
3.0 Presentation and analysis of data 41
4.1 Introductions 41
4.2 Presentations of data. 41
4.3 Analysis of data. 42
CHAPTER FIVE
4.0 Summary, Conclusion and Recommendation 44
5.1 Introductions 44
5.2 Summary of finding 44
5.3 Conclusions 47
5.4 Recommendations 48
Bibliography 50
Appendix 52
Questionnaire 53
Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives. (n.d.). UniTopics. https://www.unitopics.com/project/material/effect-of-purchasing-segmentation-as-a-tool-for-achieving-organizations-sales-objectives/
“Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives.” UniTopics, https://www.unitopics.com/project/material/effect-of-purchasing-segmentation-as-a-tool-for-achieving-organizations-sales-objectives/. Accessed 20 September 2024.
“Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/effect-of-purchasing-segmentation-as-a-tool-for-achieving-organizations-sales-objectives/
Here’s a typical structure for Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives research projects:
- The title page of Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives should include the project title, your name, institution, and date.
- The abstract of Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives, identifying gaps the study aims to fill.
- The methodology section of Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives research study using tables, charts, and graphs to illustrate key points.
- Interpret Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives study and restate its significance.
- List all the sources you cited in Effect Of Purchasing Segmentation As A Tool For Achieving Organizations Sales Objectives project, following a specific citation style (e.g., APA, MLA, Chicago).