This study focused on effect of promotional tools in marketing new products in food and beverages industry in Gboko Branch as a case study. The study specifically was aimed at investigating the use of promotional tools in the industry; investigating the impact of promotional tools in food and beverages industry, on the customers of the food and beverages industry; examining the extent to which promotional tools can assist the growth of the industry in Nigeria; challenging faced by the industry on the application of promotional tools in Nigeria and recommending a more useful way of promotional tools in the industry.
The study adopted the survey research design and randomly enrolled participants in the study. A total of 100 responses were validated from the enrolled participants where all respondents are staff and management of food and beverages industry, Gboko Branch.
Abstract
Chapter One: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope of the Study
1.7 Limitation of the Study
1.8 Definition of Terms
1.9 Organization of the Study
Chapter Two: Review of Literature
2.1 Conceptual Framework
2.2 Theoretical Framework
2.3 Empirical Review
Chapter Three: Research Methodology
3.1 Research Design
3.2 Population of the Study
3.3 Sample Size Determination
3.4 Sample Size Selection Technique and Procedure
3.5 Research Instrument and Administration
3.6 Method of Data Collection
3.7 Method of Data Analysis
3.8 Validity of the Study
3.9 Reliability of the Study
3.10 Ethical Consideration
Chapter Four: Data Presentation and Analysis
4.1 Data Presentation
4.2 Analysis of Data
4.3 Answering Research Questions
Chapter Five: Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
QUESTIONNAIRE
Effect Of Promotional Tools In Marketing New Products In Food And Beverages Industry. (n.d.). UniTopics. https://www.unitopics.com/project/material/effect-of-promotional-tools-in-marketing-new-products-in-food-and-beverages-industry/
“Effect Of Promotional Tools In Marketing New Products In Food And Beverages Industry.” UniTopics, https://www.unitopics.com/project/material/effect-of-promotional-tools-in-marketing-new-products-in-food-and-beverages-industry/. Accessed 23 September 2024.
“Effect Of Promotional Tools In Marketing New Products In Food And Beverages Industry.” UniTopics, Accessed September 23, 2024. https://www.unitopics.com/project/material/effect-of-promotional-tools-in-marketing-new-products-in-food-and-beverages-industry/
Here’s a typical structure for Effect Of Promotional Tools In Marketing New Products In Food And Beverages Industry research projects:
- The title page of Effect Of Promotional Tools In Marketing New Products In Food And Beverages Industry should include the project title, your name, institution, and date.
- The abstract of Effect Of Promotional Tools In Marketing New Products In Food And Beverages Industry should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Effect Of Promotional Tools In Marketing New Products In Food And Beverages Industry should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Effect Of Promotional Tools In Marketing New Products In Food And Beverages Industry, identifying gaps the study aims to fill.
- The methodology section of Effect Of Promotional Tools In Marketing New Products In Food And Beverages Industry should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Effect Of Promotional Tools In Marketing New Products In Food And Beverages Industry research study using tables, charts, and graphs to illustrate key points.
- Interpret Effect Of Promotional Tools In Marketing New Products In Food And Beverages Industry results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Effect Of Promotional Tools In Marketing New Products In Food And Beverages Industry study and restate its significance.
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