Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties.
This study aims at identifying the variable that inhabit the achievements of marketing objectives of firms and organization. By so doing the researcher desired to investigate the effect of good public relations and promotions of companies using Nigeria Breweries Plc, as case study.
The Researcher used simple random sampling and stratified sampling technique in selling her sample. The two major instruments of data collection adopted for the study are questionnaire and structured Oral interview. It was discovered from the finding made that.
a. Nigeria Breweries Plc acknowledge the positive impact of good public relations and promotions on their staff performance and organizational out-put
b. The improvement in their volume and revenue is as result of organized public relations strategies and promotion techniques.
c. Public relation and adequate promotional tools are not usually exclusive rather they tend to complement one another to achieve better result.
From the above discovering made the researchers deduced some recommendations which include:
(a) There is need for a more motivational system of public relation and market promotions to enhance productively and sales volume of the marketing companies.
(b) The print media should be combined with the electronic media in other to yield better productivity.
(c) A good public and promotional strategy must be sustained through research. Well-managed feed back transparent honesty and truthful information.
The management of Nigeria Breweries Plc should endeavour to adopt effective promotional strategy and public Relations to enhance their market strength win testing the hypothesis, statistical coefficient (superman) correlation ship was used at the end of the analysis the null hypothesis (H.O) falls within the region of the rejection while the alternative hypothesis (HA) fall within the region of acceptance.
Title Page
Dedication
Acknowledgement
Abstract
Table Of Content
Chapter One
1.0 Introduction
1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objectives Of The Study
1.4 Scope Of The Study
1.5 Research Question
1.6 Hypothesis
Chapter Two
2.0 Literature Review
Chapter Three
3.1 Research Method
Chapter Four
4.1 Presentation Analysis Of Data
4.2 Testing Of Hypothesis
Chapter Five
5.0 Discussion Of Findings
5.1 Summary Recommendation And Conclusion
5.2 Recommendation
5.3 Conclusion
5.4 Contribution To Knowledge/Research
5.5 Area Of Further Research
Biography
Appendix
Questionnaire
Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective. (n.d.). UniTopics. https://www.unitopics.com/project/material/effect-of-good-public-relation-and-organized-promotions-on-the-achievement-of-marketing-objective/
“Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective.” UniTopics, https://www.unitopics.com/project/material/effect-of-good-public-relation-and-organized-promotions-on-the-achievement-of-marketing-objective/. Accessed 24 November 2024.
“Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective.” UniTopics, Accessed November 24, 2024. https://www.unitopics.com/project/material/effect-of-good-public-relation-and-organized-promotions-on-the-achievement-of-marketing-objective/
Here’s a typical structure for Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective research projects:
- The title page of Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective should include the project title, your name, institution, and date.
- The abstract of Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective, identifying gaps the study aims to fill.
- The methodology section of Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective research study using tables, charts, and graphs to illustrate key points.
- Interpret Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective study and restate its significance.
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